Training
ANA Member Social Snack Pack: Social Selling: City National Bank
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
ANA Member Social Snack Pack: Social Selling: City National Bank
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
The Creative Group: 2013 Salary Guide
The 13th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
Impact Study 2011: From Where I Stand…Advertising Agency Diversity and Inclusion Perceptions
This landmark 2011 study from Tangerine-Watson explores the perspectives and perceptions of multicultural advertising professionals.
What Keeps Global Marketers Awake at Night?
Johan Jervoe, vice president, creative & digital marketing services, Intel Corporation, and Kris Sirchio, chief marketing officer, Brown-Forman, discussed their experiences and insights as global marketers in a panel discussion led by Marc de Swaan Arons, founder and chairman, EffectiveBrands.
Marketing Organization: The Way to Internal Innovation
Featuring case studies from ANA member companies, Walmart, Intuit, and Xerox, this Insight Brief also looks at how satisfied marketers are with their current positions and how e-commerce groups are being structured within marketing departments.
Intuit: Developing Marketing Rock Stars
Diane Ueberle, group marketing manager, Intuit, discussed the leadership and development program that Intuit has put into place for their marketing team.
Intuit: Developing Marketing Rock Stars
Diane Ueberle, group marketing manager, Intuit, discussed the leadership and development program that Intuit has put into place for their marketing team.
Bringing Learning to Life
Michael Palmer, executive vice president of the ANA School of Marketing, explains why training is the key to marketing efficiency, superior results, and brand growth.
Developing a Marketing Library
In this seminar, Gillette's creation of an online knowledge management center was discussed. Policies and procedures, lessons learned, and suggestions on possible approaches to building a knowledge management portal for the marketing function were covered.
