Training

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Achieving Cultural and Generational Chemistry with Millennials

Tru Pettigrew, founder and CEO of Tru Access, discussed the importance of bridging cultural and generational gaps with both consumers and employees.

Achieving Cultural and Generational Chemistry with Millennials

In this presentation, Tru Pettigrew, founder and CEO of Tru Access, discussed the importance of bridging cultural and generational gaps with both consumers and employees.

Social Media Education for Employees

No policy or guideline alone can ever be comprehensive enough to anticipate every potential social media scenario. Employees need to be prepared for the inevitable “gray areas” created by the fast-changing social media space.

The Evolution of Social Business: Six Stages of Social Business Transformation

Companies are not created equal. Altimeter Group found that companies go through six distinct stages of social business maturity, each with unique risks and opportunities.

Organizing for Content

This report from Altimeter explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.

The PR Factor

This compilation of PR insights features articles on the power of content, what's hot for 2014, mastering social in B-to-B marketing, and training the next generation.

The Creative Group: 2014 Salary Guide

The 14th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.

Great Brand Experiences Start with Engaged Employees

Allan Steinmetz, CEO and founder of Inward Consulting, demonstrated why employee engagement is mission-critical and shared best practices for how organizations can foster a more engaged, focused, and innovative workforce.

Great Brand Experiences Start with Engaged Employees

In this presentation, Allan Steinmetz, CEO and founder of Inward Consulting, demonstrated why employee engagement is mission-critical and shared best practices for how organizations can foster a more engaged, focused, and innovative workforce.

Blog Policy Template

A policy to absolve your organization from litigation resulting from illegal or inappropriate content.

Code of Conduct Policy Template

A policy template to outline standards for acceptable staff behavior.

Mobile Device Policy Template

A policy for acceptable use of mobile devices by employees and contractors.

Online Community Governance Document

Use this template to help you govern your corporate online community.

Online Community Policies & Guidelines

Use this template to help you create reasonable guidelines for internal behavior by employees and contractors in relation to your online community.

Privacy Policy Template

A template to assist you with crafting a corporate privacy policy.

Sales Script Template

A template to create a standardized sales script that helps your new reps perform faster.

Sales Training Assessment

Use this to evaluate your company's sales training effectiveness.

Sales Training Plan Methodology

Use this step-by-step planning methodology and set of 27 premium tools and templates to develop a consultative approach to selling.

Social Marketing Governance Document Template

Use this template to create a social media governance document to help you govern your company's social media marketing program.

Social Media Policy & Guidelines Template

Use this template to help you create reasonable guidelines for online behavior by employees and contractors.

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