No policy or guideline alone can ever be comprehensive enough to anticipate every potential social media scenario. Employees need to be prepared for the inevitable “gray areas” created by the fast-changing social media space.
Companies are not created equal. Altimeter Group found that companies go through six distinct stages of social business maturity, each with unique risks and opportunities.
This report from Altimeter explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
This compilation of PR insights features articles on the power of content, what's hot for 2014, mastering social in B-to-B marketing, and training the next generation.
The 14th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
Allan Steinmetz, CEO and founder of Inward Consulting, demonstrated why employee engagement is mission-critical and shared best practices for how organizations can foster a more engaged, focused, and innovative workforce.
In this presentation, Allan Steinmetz, CEO and founder of Inward Consulting, demonstrated why employee engagement is mission-critical and shared best practices for how organizations can foster a more engaged, focused, and innovative workforce.
A policy to absolve your organization from litigation resulting from illegal or inappropriate content.
A policy template to outline standards for acceptable staff behavior.
A policy for acceptable use of mobile devices by employees and contractors.
Use this template to help you govern your corporate online community.
Use this template to help you create reasonable guidelines for internal behavior by employees and contractors in relation to your online community.
A template to create a standardized sales script that helps your new reps perform faster.
Use this to evaluate your company's sales training effectiveness.
Use this step-by-step planning methodology and set of 27 premium tools and templates to develop a consultative approach to selling.
Use this template to create a social media governance document to help you govern your company's social media marketing program.
Use this template to help you create reasonable guidelines for online behavior by employees and contractors.
Use this template to create a website governance document that will help you govern your corporate website.
Chris Curtin, senior vice president of strategy and innovation, global marketing at Hewlett-Packard Company, discussed the launch of Hewlett-Packard’s new internal social network.