Promotions, Incentives & Loyalty
Coupon use is down, but still strong. And the growth area is non-food.
In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions — specifically, social interactions that translate to engagement and advocacy.
A new forecast for retailers is decidedly more upbeat, with BDO predicting a 5.1 percent increase in sales in the year ahead, thanks to shoppers’ growing confidence in the strengthening economy.
Marketing executives are asking one fundamental question: What’s it like to be one of our customers? Embracing customer experience management is the way to move forward.
Enlightened marketing leaders are achieving success these days by seizing ownership over the entire customer experience — from delivering the message to innovating the experience.
The Nielsen Global Survey of Consumer Shopping Behavior included more than 29,000 online respondents in 58 countries. The findings shine a light on how consumers shop and what drives category purchasing.
Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.
In this presentation, Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.
Although consumers sign up for many loyalty programs, chances are they find the communications they receive irrelevant. Learn three strategies for effective loyalty practices.
Discover how brands including Jaguar and IBM are working to win over customers through experience using social and mobile technology.
Google commissioned Forrester Consulting to study the relationship between social engagement and buying behavior. What they found was when brands invest in offering content to their customers who engage the most, they create even more valuable customers.
Jim Scott, co-founder and managing partner of mono, discussed Blue Dot’s Real Good Experiment, which planted new chairs on the curbs of New York City to promote the one-year anniversary of the company’s flagship store.
In this retail brief, Aimia identifies the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right, including a profile of the Millennial customer.
Mark Weinstein, vice president, strategy and loyalty at Hilton Worldwide, discussed how Hilton is driving better customer experiences through its loyalty program, by personalizing engagement with smart data, and by utilizing mobile and social technology.
Featuring examples from Oberweis Dairy, this white paper from SAS explores how analytics can be used to promote cross-channel behaviors, improve customer service, and increase customer retention.
This white paper from SAS shares five steps for improving customer loyalty through marketing analytics.
Onju Sturlaugson, integrated shopper marketing at General Mills, Inc., shared a behind-the-scenes look at the 64-year-old Pillsbury Bake-Off Contest and discussed how General Mills modernized it to engage Millennials.
In this presentation, Onju Sturlaugson, integrated shopper marketing at General Mills, Inc., shared a behind-the-scenes look at the 64-year-old Pillsbury Bake-Off Contest and discussed how General Mills modernized it to engage Millennials.
Best practices for building a content marketing strategy for social media, delivering content at scale, and driving consumer engagement through content are shared in this white paper from Wildfire.
Maryland Live! Casino partnered with Wildfire to create the largest, most engaged community in the gaming industry and to also prove to its overall organization that social media could deliver real business results.