Promotions, Incentives & Loyalty
Auntie Anne’s celebrated its 25th anniversary and the rollout of its new pretzel flavor by giving away iPad minis, free drinks and snacks, and a cash prize of $25,000.
Hungry Lion used integrated mobile solutions to engage and educate potential customers as well as to build brand awareness and drive traffic to its locations.
Garanti Bank’s iGaranti app contains a feature that provides users with personalized deals and offers based on their shopping and spending habits.
Kiehl’s was looking for a way to bring in more customers to its stores, and leaned on the geo-fence to help corral its fans.
To improve participation in its annual Dream Prize competition, Magnum launched a multi-format interactive campaign featuring the popular Turkish actor Kivanç Tatlituğ.
Perfetti Van Melle India leveraged the mobile instant messenger service Nimbuzz! to drive engagement in a promotional contest for its Mentos brand.
O2, the U.K.’s largest mobile carrier, launched Priority Sports as an extension of its existing Priority loyalty program for its 22 million customers.
P.F. Chang’s added mobile functionality to its existing loyalty program to engage current members and attract new diners.
To capitalize on Apple’s unveiling of Passbook in iOS 6 last year, Vibes created Pass Manager to help people manage and organize their coupons, tickets, and special offers.
O2, the U.K.’s biggest mobile carrier, extended the successful Priority customer loyalty platform by creating Priority Moments for Small Businesses.
Kuwait Petroleum Italia Spa launched the “Gioca lo Scontrino” campaign to encourage drivers to refuel at Q8Easy gas stations.
Ruby Tuesday implemented a four-week, mobile-driven “Dinner and a Movie” program in five U.S. cities to increase restaurant traffic and sales.
Quiznos implemented a location-based mobile advertising coupon campaign to increase traffic and sales at Quiznos stores located in the Portland, Oregon area.
Yoplait partnered with Pandora to amplify its annual breast cancer research donation campaign through personalized music playlist dedications.
Knorr Soup, a Unilever Brand, wanted to increase consumption in South Africa, so it launched a simple text message-based campaign to connect with low- and middle-income moms.
In order to increase sales among women in Sweden, Gillette Venus launched an Instagram-centric campaign that gave participants the chance to win a trip to Miami.
Tamarack Junction Casino and Restaurant added a mobile component to its existing loyalty program in order to engage current customers and increase engagement.
Excella, a popular cooking oil brand in South Africa, used a mobile sweepstakes competition for the first time to build a database of consumers to talk to and to increase sales.
TIM, one of the largest mobile carriers in Brazil, found success with its first-ever phone plan designed for teens by teens: TIM beta. Since teens are always trying new things, TIM had to keep innovating to keep them interested.
TIM-4G launched the “Pick&Win” campaign to encourage customer loyalty and differentiate 4G services from those offered by traditional retailers.