Promotions, Incentives, & Loyalty
Beyond the Coupon
Mobile campaigns can cut through the clutter and offer more than just discounts. Learn about how brands, including JCPenney and Target, are marrying social and mobile marketing during the back-to-school season.
Case Study: How Sprint Engaged the Mobile Shopper
Wayne Willis, marketing manager, retail wholesale services, Sprint Nextel Corporation, shared a case study on how Sprint helped to develop a private label wireless solution for Kroger, aimed at engaging its mobile shoppers and enhancing customer loyalty.
Kantar Media: 2012 Digital Coupons Report
Digital coupon offers in the U.S. increased by 17.1% in Q1 2012 vs. the same period last year, according to Kantar Media.
The Global Market Approach: Soli United
Mark Kaplan, CEO at Soli United, discussed how global brands can reach their next billion global consumers through traditional trade.
The Global Market Approach: Soli United
Mark Kaplan, CEO at Soli United, discussed how global brands can reach their next billion global consumers through traditional trade.
Venable LLP: Gift Card Sellers Take Note
In this alert, Venable provides updates to marketers on several recent developments in the gift card industry which may affect business strategies.
Case Study: Social Referral Program Driving Coupon Distribution for Huggies
Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.
Case Study: Social Referral Program Driving Coupon Distribution for Huggies
Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.
Research Report: Q1 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s three-pronged business strategy.
Joining the Datarati: How Customer Data Will Redefine Loyalty Management
According to this white paper from Aimia, the new currency of business is customer data. Marketers who embrace this will become “datarati,” i.e., global leaders in customer loyalty management.
Groupon Settles “Expiration Date” Claims for $8.5 Million
This Advertising Alert from Davis & Gilbert LLP discusses Groupon’s recent agreement to pay $8.5 million to settle dozens of lawsuits alleging that the company marketed and sold vouchers with illegal expiration dates.
Mastering the Art and Science of Pricing Analytics
Comfort with and success at pricing is often what sets master marketers apart from the amateurs.
Loyalty Marketing: Reaching and Keeping Consumers
Containing case studies from ANA members, Burger King, Southwest Airlines, and Hilton Worldwide, this Insight Brief looks at what drives brand loyalty and how marketers can build and retain brand loyalty, especially among Millennial consumers.
The Shopping Channel: Marrying Brand, Pricing, and Promotional Strategy
In this Prophet Q&A with Tulin Erdem, Leonard N. Stern Professor of Business and Professor of Marketing at Stern Business School, New York University, discusses the importance of creating a pricing strategy.
Kantar Media: 2011 Digital Coupons Report
The number of digital coupon events increased by 12.3% in 2011, as compared to 2010, according to Kantar Media.
Kantar Media: Free Standing Insert Coupons Report
According to this trend analysis from Kantar Media, more than 272 billion free standing insert (FSI) coupons were distributed in 2011, which represents a 6.5% decrease in activity versus 2010.
Born this Way: The U.S. Millennial Loyalty Survey
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
Analyzing and Optimizing Partner Relationships
This white paper from Aimia offers three strategies for improving loyalty program partnerships.
Born this Way: The UK Millennial Loyalty Survey
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers in the UK to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
