Promotions, Incentives, & Loyalty
Subway & Green Lantern: A Dynamic Duo
Christine Bragg, senior marketing manager, SUBWAY, and Jeb Blatt, vice president, Jack Morton Worldwide, discussed how Subway partnered with the Warner Bros. movie Green Lantern to promote a new product and increase sales.
Subway & Green Lantern: A Dynamic Duo
Christine Bragg, senior marketing manager, SUBWAY, and Jeb Blatt, vice president, Jack Morton Worldwide, discussed how Subway partnered with the Warner Bros. movie Green Lantern to promote a new product and increase sales.
The Hidden Drivers of Consumer Brand Loyalty
Chris Malone, chief advisory officer, Relational Capital Group, discussed how marketers can leverage a universal human behavior to increase brand loyalty.
The Hidden Drivers of Consumer Brand Loyalty
Chris Malone, chief advisory officer, Relational Capital Group, discussed how marketers can leverage a universal human behavior to increase brand loyalty.
Rapid Growth in Mobile Coupon Usage
eMarketer estimates that nearly 20 million U.S. adults will redeem a mobile coupon this year.
Gap Invites Shoppers to Make a Deal Through Social Media
Chris Gayton, senior director marketing, Gap, Inc., and Summer Riley, director, customer relationship marketing, Gap, Inc., discussed how Gap is using social and mobile to reach new consumers.
Coupon to Groupon: New Channels for an Old Tradition
According to eMarketer, 49 percent of Internet users will redeem an online coupon in 2011, making it a rapidly growing consumer touch point.
Post Foods: Bringing to Life a Total Market Multiplatform Program
Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.
Post Foods: Bringing to Life a Total Market Multiplatform Program
Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.
Emerging Currencies: Toward a New Future of Incentives
Liz Crawford, senior vice president, strategy, MARS Advertising, Inc., discussed digital transactions, behavioral currency, and the future of incentives in the new shopper economy.
The Five Drivers to Creating and Maintaining Brand Loyalty
Cheryl Riina, independent consultant, discussed the five drivers to creating and maintaining brand loyalty: awareness, relevant differentiation, perceived value, accessibility, and emotional connection.
The Five Drivers to Creating and Maintaining Brand Loyalty
Cheryl Riina, independent consultant, discussed the five drivers to creating and maintaining brand loyalty: awareness, relevant differentiation, perceived value, accessibility, and emotional connection.
The Five Drivers to Creating and Maintaining Brand Loyalty
Cheryl Riina, independent consultant, discussed the five drivers to creating and maintaining brand loyalty: awareness, relevant differentiation, perceived value, accessibility, and emotional connection.
The Hispanic Shopper: Where Commerce and Culture Collide
Liz Arreaga, Partner, Mercury Mambo, and Becky Arreaga, Partner, Mercury Mambo, shared the results of a study they conducted on unacculturated Hispanic shoppers.
SCUBA: A Shallow Dive into Enterprise's Consumer Marketing
Steve Smith, chairman of the ANA Senior Marketers Think Tank Committee, outlined principles for building a highly strategic marketing accountability and effectiveness program that drives business growth.
Attention CEOs
Sandy Rogers, managing director and practice leader, customer loyalty practice, FranklinCovey, discussed how marketers can obtain more reliable customer service measures.
Protecting Your Promotions
William M. Heberer, partner at Morrit Hock Hamroff & Horowitz LLP, and Gabriel H. Karp, executive vice president and general counsel at ePrize, discussed developments in intellectual property and promotion laws.
How Shoppers Shop
Matt Egol, partner at Booz & Company, and Aliza Freud, CEO of SheSpeaks, discussed recent research on shopper behavior and shared a case study from Heinz demonstrating how a brand engaged consumers to turn insights into advocacy via digital shopper marketing.
Case Study: Red Lobster
Kent Wilson, SVP, Marketing, Red Lobster, discussed Red Lobster's new lunch program, which is focused on keeping customers during the recession.
Dada-Data-Alpha-Beta: Loyalty Marketing in a Digital Age
Julie Bustos, Senior Partner for Interactive Systems, The Lacek Group (The Loyalty Marketing Practice of OgilvyOne Worldwide), shared the four primary principles of loyalty marketing in the digital age.
