Promotions, Incentives & Loyalty

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O2 Priority Moments

To provide even more value to consumers, O2 rewarded them with unique experiences and exclusive offers through a location-based loyalty program.

OMO Mobile Loyalty Program

To engage moms in South Africa, where 75 percent of consumers use SMS and USSD regularly, OMO developed a mobile loyalty program to reward moms for their purchases.

Orange Quick Tap Treats

Orange, a U.K. telecommunications company, created an app-based game to educate consumers about its services and learn more about consumer behaviors.

Refreshing Changerator

Mac’s Isaac’s Cider created coupons tied to a mobile slot machine game to increase brand awareness of its premium alcoholic drinks.

Sears: Road Trippin'

Sears created a mobile game to drive awareness of its Auto Centers among men ages 18 to 34.

SUBWAY Mobile Site

As part of a global mobile strategy, SUBWAY Restaurants created a mobile version of its website to connect with on-the-go consumers.

The Bud Lime Party App Promotion

To increase awareness for Bud Lime, Anheuser-Busch released its branded Bud Lime Party app complete with games and details on nearby beer specials.

Tide Pods and Shazam

Procter & Gamble utilized the smartphone app Shazam to allow viewers to request samples of its new product, Tide Pods. The campaign successfully combined television, mobile, and product sampling in an innovative way.

What’s that Flavour?

Walkers launched a contest to determine three new flavors of potato chips in order to build brand awareness and engagement.

WrestleMania XXIX

To promote WrestleMania XXIX, the WWE created a multi-channel campaign that gave fans an opportunity to win a trip to the live event.

PowerPresentation: Q3 Member Benchmarking Survey Results

This collection of data charts represents findings from the ANA's 2012 Q3 Member Benchmarking survey. Topics covered in this survey include music in advertising, procurement, marketing organization, digital place-based media, and shopper marketing.

Beyond the Coupon

Mobile campaigns can cut through the clutter and offer more than just discounts. Learn about how brands, including JCPenney and Target, are marrying social and mobile marketing during the back-to-school season.

Case Study: How Sprint Engaged the Mobile Shopper

Wayne Willis, marketing manager, retail wholesale services, Sprint Nextel Corporation, shared a case study on how Sprint helped to develop a private label wireless solution for Kroger, aimed at engaging its mobile shoppers and enhancing customer loyalty.

Kantar Media: 2012 Digital Coupons Report

Digital coupon offers in the U.S. increased by 17.1% in Q1 2012 vs. the same period last year, according to Kantar Media.

The Global Market Approach: Soli United

Mark Kaplan, CEO at Soli United, discussed how global brands can reach their next billion global consumers through traditional trade.

The Global Market Approach: Soli United

Mark Kaplan, CEO at Soli United, discussed how global brands can reach their next billion global consumers through traditional trade.

Venable LLP: Gift Card Sellers Take Note

In this alert, Venable provides updates to marketers on several recent developments in the gift card industry which may affect business strategies.

Case Study: Social Referral Program Driving Coupon Distribution for Huggies

Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.

Case Study: Social Referral Program Driving Coupon Distribution for Huggies

Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.

Research Report: Q1 Member Benchmarking Survey Results

This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.

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