Path to Purchase
Dr. Lawrence Cesnik, U.S. lead for Global Customer Insights at LifeScan, Inc., shared how internal collaboration helped to launch an efficient, actionable strategic messaging study.
In this presentation, Dr. Lawrence Cesnik, U.S. lead for Global Customer Insights at LifeScan, Inc., shared how internal collaboration helped to launch an efficient, actionable strategic messaging study.
Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.
In this presentation, Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.
Beauty shoppers sort through an overload of products to find those that help them look and feel their best. How do they choose what and where to buy? Millward Brown Digital and Google found that shoppers are constantly researching, and many start their journey undecided on what brand they’re going to buy.
In 2013, influencer marketing was top of mind, and in 2014 getting to influencers remains an important goal. The latest research tells us that 74 percent of marketers plan to deploy influencer marketing in the next 12 months. But what exactly is an influencer, and what exactly does influencer marketing do for your brand?
Before meeting with sales reps, decision makers conduct online searches to become better-informed, more powerful buyers. Learn exactly which digital channels they’re using, what kind of information they’re looking for, and how to meet these valuable buyers at every point along their journey.
The Nielsen Global Survey of Consumer Shopping Behavior included more than 29,000 online respondents in 58 countries. The findings shine a light on how consumers shop and what drives category purchasing.
In our constantly connected world, consumers rely on smartphones more than ever to help them shop for products and services. Google partnered with Nielsen to better understand consumers’ mobile habits in the shopping process.
To identify what trends will determine consumer spending and behavior during the 2013 holiday season, Google commissioned Ipsos MediaCT to survey thousands of shoppers, asking them what gifts they intended to buy and how.
A milestone meta-analysis of experiments with 13 top U.S. retailers, conducted by Applied Predictive Technologies, proves that search ads drive incremental offline sales.
Laura Salant, director of research at About.com, identified the six types of consumer behaviors that form a web-like path to purchase, and shared how brands can leverage these insights by category.
The Home Depot Appliance Finder Experience bridged the gap between online and brick-and-mortar purchases by offering an in-store digital shopping platform that performed like a familiar tablet.
In this retail brief, Aimia identifies the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right, including a profile of the Millennial customer.
About.com conducted a survey of 1,600 consumers to study how the ways in which consumers interact with brands impacts the purchase funnel across multiple product categories.
In a multidevice world, targeted ads help lead consumers down the purchase funnel. Three steps can help lead to effective cross-screen sequencing.
A European luxury automobile company used search retargeting, implemented by Chango, as part of a national campaign aimed at targeting the lower end of the purchase funnel and driving purchase intent conversions.
A template to help you illustrate the purchase process for your product.
In a recent study by GroupM Next and Compete, among more than 168,000 purchases of consumer electronics, 48 percent of all purchases studied were heavily influenced by digital media and advertising. The research outcome suggests that a new series of consumer behaviors is forming the next-generation version of the purchase funnel.
Top retailers among affluent consumers (those with a household income greater than $250,000) include Amazon.com, Target, Walmart, and Apple, according to The Shullman Research Center.