Path to Purchase
Bazaarvoice: How Social Influences Millennials’ Shopping Decisions
This infographic from Bazaarvoice provides insights to marketers about the level of influence that user-generated content has on the purchase decisions of Millennials.
A Tactical Approach to Content Marketing
This report from MarketingSherpa explores how marketers can create content that accelerates inbound lead quality and conversions.
Sprint: The Mobile Moment of Truth
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Sprint: The Mobile Moment of Truth
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Yahoo!: Online Behavior Prior to Automobile Purchase
This research report from Yahoo! provides insights to marketers on how consumers engage with online automotive content in the three months prior to purchase.
Yahoo!: Holiday Shopping Trends
In this piece Yahoo! provides key research implications to marketers to help them to better reach consumers during the busy holiday shopping season.
Marketo, Inc.: Marketing and Sales in a Brave New World
Phil Fernandez, president and CEO, Marketo, Inc., discussed how buyers are turning to online resources and social networks for information, which has resulted in the death of the “sales cycle” and the birth of the “revenue cycle.”
Marketo, Inc.: Marketing and Sales in a Brave New World
Phil Fernandez, president and CEO, Marketo, Inc., discussed how buyers are turning to online resources and social networks for information, which has resulted in the death of the “sales cycle” and the birth of the “revenue cycle.”
Case Studies: Leveraging Digital in an Omni-Channel World
Breana Roides, associate product director, Vistakon, Johnson & Johnson Vision Care, Inc., and Ben Kennedy, group director, mobile, Integer, discussed how Vistakon created a digital marketing campaign, utilizing a shopper marketing framework, which increased its category awareness.
Leveraging Digital to Engage Shoppers
Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.
Leveraging Digital to Engage Shoppers
Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.
Cruise Industry: Demand and Conversion Insights
This report from Kantar Media provides insight into demand and conversion effectiveness for the cruise industry by quantifying the size of the online cruise market, traffic to key players’ websites, and the rate at which cruise lines convert shoppers into bookers.
SAY Media: Engaging Social Audiences Through Content Marketing
Troy Young, president, SAY Media, discussed how brands can better create content in a socially motivated world.
Mobile in the Consumer Journey: How Mobile is Shaping the Future of Shopping
Natasha Hritzuk, senior director of global insights and analytics, Microsoft Advertising, discussed how incorporating more emotional content into mobile campaigns can improve the effectiveness of shopper marketing.
Mobile in the Consumer Journey: How Mobile is Shaping the Future of Shopping
Natasha Hritzuk, senior director of global insights and analytics, Microsoft Advertising, discussed how incorporating more emotional content into mobile campaigns can improve the effectiveness of shopper marketing.
Case Study: Social Referral Program Driving Coupon Distribution for Huggies
Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.
Case Study: Social Referral Program Driving Coupon Distribution for Huggies
Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.
The Impact of Display Advertising at Retail on Influencing Customer Buying Behavior
This study from Mediative looks at how online display advertising influences buying and brand decisions made by shoppers at the point of purchase.
The Mobile Love Affair: How Mobile is Shaping the Path to Purchase
Kelly Jones, head of marketing insights, Microsoft Advertising, and Jo Rigby, director, Omnicom Media Group, shared results from a joint global consumer research study that set out to understand the role of mobile phones in grocery shopping.
The Mobile Love Affair: How Mobile is Shaping the Path to Purchase
Kelly Jones, head of marketing insights, Microsoft Advertising, and Jo Rigby, director, Omnicom Media Group, shared results from a joint global consumer research study that set out to understand the role of mobile phones in grocery shopping.
