Digital & Mobile Commerce

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Smartphone Shopping with Apps? Not so Much

Shopping apps still don’t appear to be mainstream in terms of usage. A new, wide ranging, nationwide study now confirms that high app shopping activity is not yet happening.

Beacons: Getting Beyond the Buzz

Beacons are this year’s It Girl when it comes to retail technology. The Bluetooth low-energy-based system that lets smartphones interact with sensors placed in physical locations is generating ample buzz and blue-sky predictions about how it can drive in-store sales from mobile-addicted shoppers.

Achieving Omnichannel Marketing

Omnichannel and multichannel marketing have different values to your business and perform differently. What this means for email is, you have to think of your email and multichannel programs as a portfolio.

PowerPresentation: 2013 ANA/ Real-Time Marketing Survey

This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Key Findings Report: 2013 ANA Real-Time Marketing Survey

This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Research Report: 2013 ANA Real-Time Marketing Survey

This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

A Deep Dive into the Future of Mobile Location Intelligence

Gayle Meyers, founder and managing partner of Digital Media Review’s Industry Index, took a deep dive into the location data technologies that are powering the latest mobile advertising revolution.

A Deep Dive into the Future of Mobile Location Intelligence

In this presentation, Gayle Meyers, founder and managing partner of Digital Media Review’s Industry Index, took a deep dive into the location data technologies that are powering the latest mobile advertising revolution.

Five Ways To Improve Your Cart Abandonment Emails

Shopping cart abandonment emails are among the most powerful messages a marketer can send, but they could be even more powerful.

Mobile Payments 2014: Mobile Wallets, Mobile Commerce, and Omnichannel

Denée Carrington, senior analyst at Forrester Research, shared the latest information on mobile wallets, mobile payments, and mobile commerce.

Mobile Payments 2014: Mobile Wallets, Mobile Commerce, and Omnichannel

In this presentation, Denée Carrington, senior analyst at Forrester Research, shared the latest information on mobile wallets, mobile payments, and mobile commerce.

Rewarding Interactions

In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions — specifically, social interactions that translate to engagement and advocacy.

Hispanics Over-Index On Social Media Use

Overall 80 percent of U.S. Hispanic adults use social media, compared to 72 percent for the country overall, according to figures from the Pew Research Center’s Internet Project.

Sizing Up the Competition

In this study, Google looks at the competitive search landscape for top U.S. retailers for 2013, including Macy’s, Kohl’s, Walmart, Sears, Target, Kmart, Bloomingdale's, Saks, Nordstrom, JCPenney, Dillard's, Bed Bath & Beyond, and Costco.

Digital Shoppers Expect Cross-Channel Consistency

According to the findings of a new IBM study of more than 30,000 global consumers, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36 percent.

A Look at Luxury Shoppers Around the World

Google partnered with Ipsos to discover how wealthy shoppers around the world research and buy luxury goods. Looking across three different markets in nine countries, they found that these wealthy consumers are among the most digital-savvy.

In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers

Beauty shoppers sort through an overload of products to find those that help them look and feel their best. How do they choose what and where to buy? Millward Brown Digital and Google found that shoppers are constantly researching, and many start their journey undecided on what brand they’re going to buy.

Marketing to the Multi-Platform Majority

This white paper from comScore provides companies with important context for understanding today’s digital marketplace and how emerging multi-platform consumer dynamics create opportunities for their businesses.

Big Lift in Digital, Mobile Sales Over Holidays

The 2013 holiday season saw huge gains in digital and mobile sales transactions, with consumers buying everything from apparel to home goods to health and beauty aids through big and little screens.

Five Ways Retail Has Changed and How Businesses Can Adapt

Sridhar Ramaswamy, SVP of ads and commerce at Google, explains how combining classic retail truths with digital savvy can help retailers do what matters most: serve their customers better.

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