Digital & Mobile Commerce
Bazaarvoice: The Conversation Index Volume 3
This report from Bazaarvoice utilizes a sample of over 11 million pieces of user-generated content to provide insights to marketers on the things that most influence consumers, and how those influences should be factored into the decision-making of brands.
Papa John’s Best Practices in Digital Marketing
Papa John’s formula for digital success is that great pizzas + great connected technology = great revenue. Jim McDonnell, director, digital marketing at Papa John’s International, Inc., discussed how the company chooses which channels to engage customers and its digital connectivity best practices.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Sprint: The Mobile Moment of Truth
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Sprint: The Mobile Moment of Truth
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Optimizing Shopping Carts for the Holidays
This webinar from MarketingExperiments discusses six changes your company can make to its shopping cart to increase conversion.
Citi: How to Deliver Targeted Mobile Offers Using Big Data Analytics
Richard Naddy, managing director, information services business at Citi Enterprise Payments, discussed how Citi is using big analytics to allow merchants to push tailored mobile offers to customers’ digital wallets.
Walmart’s Game-Changing Innovation Approach
Stephen Quinn, EVP and chief marketing officer at Walmart, shared his team’s three-pronged approach to innovation and how Walmart is leading from the front with key initiatives like “SoLoMo.”
Key Findings Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Key Findings Report includes results from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Research Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Research Report includes findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Case Study: Purex’s ‘Shock and Awe’ at Walmart
Steven Decker, president, Zooka Creative, and Stephen Koven, director of marketing, Henkel Consumer Goods, Inc., shared a case study on the launch of Purex’s natural, crystal-based fabric softener.
Case Study: Purex’s ‘Shock and Awe’ at Walmart
Steven Decker, president, Zooka Creative, and Stephen Koven, director of marketing, Henkel Consumer Goods, Inc., shared a case study on the launch of Purex’s natural, crystal-based fabric softener.
The Marketing Store: Are Mobile Wallets Key to the Future of Loyalty?
Kurt Karlenzig, SVP global digital strategy, The Marketing Store, shared key takeaways for marketers as they work towards the future with loyalty and innovation-enabled mobile wallet and payment platforms.
2012 Holiday Quick Guide
In their 2012 holiday guide Google provides quick tips to marketers based on learnings from the 2011 U.S. holiday shopping season.
MasterCard Worldwide: The Future of Mobile Payments
Mehmet Pasa, senior vice president, global mobile alliances and investments, MasterCard Worldwide, discussed how MasterCard is pioneering mobile payment standards and technology.
MasterCard Worldwide: The Future of Mobile Payments
Mehmet Pasa, senior vice president, global mobile alliances and investments, MasterCard Worldwide, discussed how MasterCard is pioneering mobile payment standards and technology.
PowerPresentation: 2012 ANA/MediaVest Mobile Marketing Survey
This collection of data charts represents findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
The Art of the Deal: How to Blend Couponing, Customer Relationships, and Loyalty
According to this white paper from Aimia, the intersection of customer loyalty and couponing has become a hot topic for retailers and marketers alike.
Through the Looking Glass: Building Relationships with Retail Showroomers
According to this white paper from Aimia, the practice of retail “showrooming,” in which consumers use traditional brick-and-mortar retail stores to evaluate products in person, then use their mobile devices to find the product at a lower price online, has become a common practice among Millennials and a hot topic for the industry.
