Digital & Mobile Commerce
Why the Digital Wallet Wars Matter
Denee Carrington, senior analyst for consumer product strategy professionals, Forrester, discussed the growth of digital wallets and how they could potentially disrupt the digital and retail spaces.
Beyond the Coupon
Mobile campaigns can cut through the clutter and offer more than just discounts. Learn about how brands, including JCPenney and Target, are marrying social and mobile marketing during the back-to-school season.
Case Studies: Leveraging Digital in an Omni-Channel World
Breana Roides, associate product director, Vistakon, Johnson & Johnson Vision Care, Inc., and Ben Kennedy, group director, mobile, Integer, discussed how Vistakon created a digital marketing campaign, utilizing a shopper marketing framework, which increased its category awareness.
Leveraging Digital to Engage Shoppers
Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.
Leveraging Digital to Engage Shoppers
Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.
Mobile Marketing: The New First Screen
With 95% mobile penetration in the U.S., it’s time for marketers to start thinking of mobile as the first screen. This ANA Insight Brief profiles eight types of mobile users and discusses the latest trends in mobile technology, marketing, and ad spend. ANA Survey Research and case studies from Coca-Cola, IBM, Macy’s, and UPS are also shared.
Influencing Offline: The New Digital Frontier
In this white paper Google examines how offline sales are impacted by online research.
Mobile in the Consumer Journey: How Mobile is Shaping the Future of Shopping
Natasha Hritzuk, senior director of global insights and analytics, Microsoft Advertising, discussed how incorporating more emotional content into mobile campaigns can improve the effectiveness of shopper marketing.
Mobile in the Consumer Journey: How Mobile is Shaping the Future of Shopping
Natasha Hritzuk, senior director of global insights and analytics, Microsoft Advertising, discussed how incorporating more emotional content into mobile campaigns can improve the effectiveness of shopper marketing.
Fashion Adds Fuel to Fast-Growing Retail Ecommerce Sales
According to this report, eMarketer expects U.S. retail ecommerce sales to reach $224.2 billion in 2012, up more than 15% from 2011.
Travelocity's Approach to Leveraging Customer Insights
Brad Wilson, chief marketing officer, Travelocity, discussed how the company leverages customer insights to successfully connect with its core audience and increase market share.
Cars.com: Mobile Evolution
Carolyn Crafts, vice president, Cars.com, shared the automotive brand’s integrated mobile strategy along with mobile best practices.
Case Study: Social Referral Program Driving Coupon Distribution for Huggies
Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.
Case Study: Social Referral Program Driving Coupon Distribution for Huggies
Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s three-pronged business strategy.
The Mobile Love Affair: How Mobile is Shaping the Path to Purchase
Kelly Jones, head of marketing insights, Microsoft Advertising, and Jo Rigby, director, Omnicom Media Group, shared results from a joint global consumer research study that set out to understand the role of mobile phones in grocery shopping.
The Mobile Love Affair: How Mobile is Shaping the Path to Purchase
Kelly Jones, head of marketing insights, Microsoft Advertising, and Jo Rigby, director, Omnicom Media Group, shared results from a joint global consumer research study that set out to understand the role of mobile phones in grocery shopping.
How Customer Insights Can Turn into Social Commerce
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media Group, discussed how customer insights can turn into social commerce for brands, as well as highlighted the five biggest trends in social commerce right now.
How Customer Insights Can Turn into Social Commerce
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media Group, discussed how customer insights can turn into social commerce for brands, as well as highlighted the five biggest trends in social commerce right now.
Google: The Role of Video in the Smartphone Purchase Process
In this research report, Google, in partnership with Compete, provides insights to marketers on the effectiveness of video as a research tool throughout the consumer journey.
