Digital & Mobile Commerce
Kantar Media: 2011 Digital Coupons Report
The number of digital coupon events increased by 12.3% in 2011, as compared to 2010, according to Kantar Media.
Online Shopper Intelligence in the U.K.
This white paper from Kantar Media Compete focuses on consumer behaviors within the high consideration category of electronics.
Shopper Marketing: Connecting with Consumers at the Point of Purchase
This ANA Insight Brief explores radical new developments in shopper marketing. Learn about marketing from the other end of the funnel, social commerce, mobile coupons, and Google’s Zero Moment of Truth. Case studies from PepsiCo and Gap are also shared.
Ogilvy: From Charmed to Armed
In this white paper, Ogilvy details a thirty-day action plan for retailers who want to make the greatest impact on their bottom lines as consumers are transitioning to mobile for product research and comparison shopping.
Digital, Social, Mobile, and the Law: What Marketers Need to Know
Joseph Rosenbaum, partner, Reed Smith LLP, discussed a wide array of legal topics that marketers need to be aware of in the areas of digital, social, and mobile.
Digital, Social, Mobile, and the Law: What Marketers Need to Know
Joseph Rosenbaum, partner, Reed Smith LLP, discussed a wide array of legal topics that marketers need to be aware of in the areas of digital, social, and mobile.
Social Media in Context, Part Two
Global social network usage, e-commerce on social networking sites, and social networking for healthcare brands are some of the topics examined in this report from Kantar.
Yahoo! The Long and Winding Road: Gamesmanship of Shopping
Yahoo! and Universal McCann partnered on this research study to gain insights helpful to marketers in understanding the new dynamics of the path to purchase resulting from emerging digital tools.
Rapid Growth in Mobile Coupon Usage
eMarketer estimates that nearly 20 million U.S. adults will redeem a mobile coupon this year.
American Express Provides a Virtual Wallet for Consumers with Mobile
Jason Alexander, vice president of product planning, enterprise growth, American Express Company, and Courtney Kelso, vice president, enterprise growth strategy, American Express Company, discussed how they are entering the mobile payment realm with Serve, their new mobile payments online platform that allows consumers to spend, send, and receive money via mobile.
American Express Provides a Virtual Wallet for Consumers with Mobile
Jason Alexander, vice president of product planning, enterprise growth, American Express Company, and Courtney Kelso, vice president, enterprise growth strategy, American Express Company, discussed how they are entering the mobile payment realm with Serve, their new mobile payments online platform that allows consumers to spend, send, and receive money via mobile.
Mobile Shopping Framework: The Role of Mobile Devices in the Shopping Process
For this 2010 study, Yahoo! commissioned Nielsen to develop a framework for mobile Internet shopping behavior in order to aid marketers in better understanding mobile usage, mobile impact on purchase, mobile advertising, and mobile shopping penetration.
American Express Provides a Virtual Wallet for Consumers with Mobile
Jason Alexander, vice president of product planning, enterprise growth, American Express Company, and Courtney Kelso, vice president, enterprise growth strategy, American Express Company, discussed how they are entering the mobile payment realm with Serve, their new mobile payments online platform that allows consumers to spend, send, and receive money via mobile.
eBay Motors’ Auto Buyer Takes App for a Spin
Steve Yankovich, VP of mobile, eBay, discussed the growth of mobile activity and spending in eBay’s automotive category.
Mobile Marketing Playbook
This helpful mobile marketing guide from 360i, a digital marketing agency, reviews apps, mobile commerce, SMS marketing, and the role of mobile in the media mix.
Together We Buy: The Social Commerce Strategy Playbook
Digitas provides useful insights to marketers on crafting a successful social commerce strategy in this research report.
Gap Invites Shoppers to Make a Deal Through Social Media
Chris Gayton, senior director marketing, Gap, Inc., and Summer Riley, director, customer relationship marketing, Gap, Inc., discussed how Gap is using social and mobile to reach new consumers.
Yahoo! Mobile Internet: Delivering on the Promise of Mobile Advertising
Yahoo! provides insights to marketers on the emerging potential for ad effectiveness with mobile internet.
Coupon to Groupon: New Channels for an Old Tradition
According to eMarketer, 49 percent of Internet users will redeem an online coupon in 2011, making it a rapidly growing consumer touch point.
Marketing from the Other End of the Funnel
Joel Rubinson, president, Rubinson Partners, provided insights and key steps for better positioning brands in the current shopping environment.
