Digital & Mobile Commerce

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Smart Mobile: How Mobility Influences Category Shopping

In this presentation, Patrick Albano, vice president of social, mobile, and innovation sales, and Ashmeed Ali, director of insights at Yahoo! Inc., discussed best practices marketers can use to reach consumers on any device throughout the purchase decision process.

Couch Shopping

Mobile shoppers use their devices most frequently at home, often while watching TV.

Act on Signals of Active Intent

Designing a mobile campaign? Here’s what billions of monthly signals have taught us.

Localize and Personalize to Purchase

Reap the rewards of dynamic advertising — it’s what consumers crave. The personalization of mobile devices demands a response from advertisers.

Marketing for Cross-Screen Sequencing

In a multidevice world, targeted ads help lead consumers down the purchase funnel. Three steps can help lead to effective cross-screen sequencing.

Google Glass App Gets Buy-In From Coupons.com, Brands

Coupons.com has developed a free voice-activated app for Google Glass. The app puts brands at eye level with consumers through emerging technologies.

The Various Purchase Paths of Digital Shoppers

In a recent study by GroupM Next and Compete, among more than 168,000 purchases of consumer electronics, 48 percent of all purchases studied were heavily influenced by digital media and advertising. The research outcome suggests that a new series of consumer behaviors is forming the next-generation version of the purchase funnel.

FLOR: Evolution to a Multi-Channel Retailer

Greg Colando, president of FLOR, Jennifer Roberts, retail marketing manager at FLOR, Teresa Hanson, director of marketing and special programs at FLOR, and Patrick Skertic, director, marketing and new business development at FLOR, discussed how FLOR transitioned from a direct mail and web-focused business to a multi-channel retailer by observing and responding to their customers’ shopping behavior.

FLOR: Evolution to a Multi-Channel Retailer

Greg Colando, president of FLOR, Jennifer Roberts, retail marketing manager at FLOR, Teresa Hanson, director of marketing and special programs at FLOR, and Patrick Skertic, director, marketing and new business development at FLOR, discussed how FLOR transitioned from a direct mail and web-focused business to a multi-channel retailer by observing and responding to their customers’ shopping behavior.

Smartphone and Tablet Adoption Drives Mobile Commerce Sales

Fifteen percent of all online sales were made via a mobile device thus far in 2013, up from 11% in 2012, according to eMarketer. This will rise to 25% by 2017.

The Authentic Music Game Experience

In 2010, music video games in which users played along to rock songs using fake instruments experienced one of the greatest crashes in gaming history. That same year, Ubisoft released Rocksmith, a music game that let's you plug in any guitar and actually learn to play.

Bazaarvoice: The Conversation Index Volume 3

This report from Bazaarvoice utilizes a sample of over 11 million pieces of user-generated content to provide insights to marketers on the things that most influence consumers, and how those influences should be factored into the decision-making of brands.

Papa John’s Best Practices in Digital Marketing

Papa John’s formula for digital success is that great pizzas + great connected technology = great revenue. Jim McDonnell, director, digital marketing at Papa John’s International, Inc., discussed how the company chooses which channels to engage customers and its digital connectivity best practices.

Omni-Channel Marketing at Macy’s

Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.

Omni-Channel Marketing at Macy’s

In this video, Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.

Omni-Channel Marketing at Macy’s

Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.

Sprint: The Mobile Moment of Truth

Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.

Sprint: The Mobile Moment of Truth

Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.

Optimizing Shopping Carts for the Holidays

This webinar from MarketingExperiments discusses six changes your company can make to its shopping cart to increase conversion.

Citi: How to Deliver Targeted Mobile Offers Using Big Data Analytics

Richard Naddy, managing director, information services business at Citi Enterprise Payments, discussed how Citi is using big analytics to allow merchants to push tailored mobile offers to customers’ digital wallets.

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