Digital & Mobile Commerce
Saatchi & Saatchi X: Marketing to Shoppers in the Digital Age
Thierry Dumoulin, VP, Managing Director, Saatchi & Saatchi X, highlighted how the rapid adoption of digital by shoppers is transforming the retail environment.
Saatchi & Saatchi X: Marketing to Shoppers in the Digital Age
Thierry Dumoulin, VP, Managing Director, Saatchi & Saatchi X, highlighted how the rapid adoption of digital by shoppers is transforming the retail environment.
Winning the Zero Moment of Truth
Ryan Olohan, head of CPG, Home and Personal Care, Google, Inc., discussed the “Zero Moment of Truth (ZMOT)” as the most important moment for a brand to get their message in front of shoppers.
Coca-Cola: Transforming Experience through Mobile
Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.
Coca-Cola: Transforming Experience through Mobile
Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.
PepsiCo: Marketing to Shoppers in the Digital Age
Bryan Jones, senior manager, shopping insights, PepsiCo Beverages Americas, and Tyler Murray, digital practice lead, Saatchi & Saatchi X, discussed how PepsiCo is incorporating digital into their shopper marketing strategy.
Emerging Currencies: Toward a New Future of Incentives
Liz Crawford, senior vice president, strategy, MARS Advertising, Inc., discussed digital transactions, behavioral currency, and the future of incentives in the new shopper economy.
Emerging Currencies: Toward a New Future of Incentives
Liz Crawford, senior vice president, strategy, MARS Advertising, Inc., discussed digital transactions, behavioral currency, and the future of incentives in the new shopper economy.
Marketing to the Mobile Shopper: Ten Tips for Creating a Successful Mobile Initiative
Masha Sajdeh, chief shopper strategist, Arc Worldwide, and Molly Garris, manager, digital strategy, Arc Worldwide, shared their 10 key findings from a 2010 Arc Worldwide survey which sought to better understand mobile shoppers.
Marketing to the Mobile Shopper: Ten Tips for Creating a Successful Mobile Initiative
Masha Sajdeh, chief shopper strategist, Arc Worldwide, and Molly Garris, manager, digital strategy, Arc Worldwide, shared their 10 key findings from a 2010 Arc Worldwide survey which sought to better understand mobile shoppers.
eBay: Mobile Payments
Laura Chambers, senior director, PayPal Mobile at eBay, Inc., discussed a range of mobile payment innovations from PayPal and its development partners.
Paving the Path to Purchase: Shopper Marketing in a Rapidly Changing Environment
Steve Frenda, managing director of The In-Store Marketing Institute, detailed how marketers can take advantage of the new touch points available throughout the marketing ecosystem.
How Shoppers Shop
Matt Egol, partner at Booz & Company, and Aliza Freud, CEO of SheSpeaks, discussed recent research on shopper behavior and shared a case study from Heinz demonstrating how a brand engaged consumers to turn insights into advocacy via digital shopper marketing.
Transparency, Authenticity, and Responsiveness Are Keys to Success in Social Media
Danielle Wolfson, senior associate manager, interactive brand communications at Taco Bell, Inc., discussed how the brand is using social media to turn fans and followers into loyal brand evangelists and advocates.
Dada-Data-Alpha-Beta: Loyalty Marketing in a Digital Age
Julie Bustos, Senior Partner for Interactive Systems, The Lacek Group (The Loyalty Marketing Practice of OgilvyOne Worldwide), shared the four primary principles of loyalty marketing in the digital age.
The Word on Word-of-Mouth
Dave Balter, the founder and CEO of BzzAgent, discussed the benefits of Word-of-Mouth marketing, how it can be measured, and the pitfalls marketers must strive to avoid when conducting a Word-of-Mouth campaign.
The Word on Word-of-Mouth
Dave Balter, the founder and CEO of BzzAgent, discussed the benefits of Word-of-Mouth marketing, how it can be measured, and the pitfalls marketers must strive to avoid when conducting a Word-of-Mouth campaign.
