Retail Activation
Networked Insights: 2011 Retail Brands Report
In their 2011 Retail Brands Report, Networked Insights highlights how real-time consumer data can aid brands seeking to influence consumer behavior and purchase intention.
Experiential Marketing: Helping Brands Come to Life
This ANA Insight Brief looks at how experiential marketing can enhance integrated marketing plans and includes case studies from ANA members, Target, Ford, and P&G.
Connecting with Gen Y
Generation Y, or millennials, represents between 60 and 76 million consumers, so it’s important that marketers reach out to them via the appropriate touch points, according to this report from MKTG Inc.
Westfield: Making Retail Activation Work for Your Brand
Erik Carlson, VP of partnerships marketing, the Westfield Group, discussed their recent and ongoing partnerships that demonstrate how brands can use in-mall activation to build their businesses.
Westfield: Making Retail Activation Work for Your Brand
Erik Carlson, VP of partnerships marketing, the Westfield Group, discussed their recent and ongoing partnerships that demonstrate how brands can use in-mall activation to build their businesses.
Target: Innovation through Events
Katie Erickson, director, events at Target Corporation, and Karima Ridgley, director, apparel & accessories at Target Corporation, discussed how the brand uses events to showcase its innovation around style and fashion.
Target: Innovation through Events
Katie Erickson, director, events at Target Corporation, and Karima Ridgley, director, apparel & accessories at Target Corporation, discussed how the brand uses events to showcase its innovation around style and fashion.
SCUBA: A Shallow Dive into Enterprise's Consumer Marketing
Steve Smith, chairman of the ANA Senior Marketers Think Tank Committee, outlined principles for building a highly strategic marketing accountability and effectiveness program that drives business growth.
Shopping—Now and in the Future
Jim Holbrook, CEO of EMAK Worldwide, discussed current consumer/shopper insights and reviewed shopper marketing practices. He also presented a case study on BJ's baby care products.
Creating Stronger Manufacturing/Retailer Partnerships
Greg Warren, executive vice president, managing director, MediaVest, discussed how manufacturers (brands) and retailers can work together more profitably via improved shopper marketing programs.
