Production Costs

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Maximizing Video Production Spend: Influencers and Crowdsourcing

Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Maximizing Video Production Spend: Influencers and Crowdsourcing

In this presentation, Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Research Report: 2013 ANA Q4 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).

PowerPresentation: 2013 ANA Q4 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include digital/social/mobile marketing, agency compensation, production management, marketing organization, and marketing financial management and procurement.

Commercial Production Tax Incentives for Advertisers and Marketers

Mike Kolko, director of production tax incentive at CAPS Payroll, identified the key states most beneficial to advertisers by exploring the nuances of their commercial production tax incentive programs.

Commercial Production Tax Incentives for Advertisers and Marketers

In this presentation, Mike Kolko, director of production tax incentive at CAPS Payroll, identified the key states most beneficial to advertisers by exploring the nuances of their commercial production tax incentive programs.

Forming a Confederacy Between Procurement and Key Stakeholders

Al Roehl, founder of the StepAhead Group, provided proven, practical ideas to prevail over marketing procurement problems, promote relationships, and make progress on business priorities.

Forming a Confederacy Between Procurement and Key Stakeholders

In this presentation, Al Roehl, founder of the StepAhead Group, provided proven, practical ideas to prevail over marketing procurement problems, promote relationships, and make progress on business priorities.

AICE Shares How to Get the Most Out of Your Editing Dollar

Burke Moody, executive director at AICE New York, offered insights into how brands can maximize value in post-production.

AICE Shares How to Get the Most Out of Your Editing Dollar

In this presentation, Burke Moody, executive director at AICE New York, offered insights into how brands can maximize value in post-production.

New Developments in the Payment of Non-Union Crew in Commercials and Other Employment-Related Issues

Alex Blum, chief strategy and innovation officer at APR Management, shared his views on the implications of newly passed labor laws regarding overtime and what he saw as the solution.

Getting the Most Out of Television Production in Illinois

Kraft Foods, The Landgraf Consulting Group, and East Commercial Services discussed the financial benefits and hurdles when it comes to state rebates and commercial production.

Getting the Most Out of Television Production in Illinois

In this presentation, Kraft Foods, The Landgraf Consulting Group, and East Commercial Services discussed the financial benefits and hurdles when it comes to state rebates and commercial production.

Hyatt Video Crowdsourcing Case Study

Neil Perry, president of poptent, and Stacy L. Snyder, director, brand experience at Hyatt Master Brand and Hyatt Regency, discussed how marketers can use crowdsourcing to reduce production costs and time to market.

Hyatt Video Crowdsourcing Case Study

Neil Perry, president of poptent, and Stacy L. Snyder, director, brand experience at Hyatt Master Brand and Hyatt Regency, discussed how marketers can use crowdsourcing to reduce production costs and time to market.

What Advertisers Need to Know About Ad-ID

Harold Geller, chief growth officer at Ad-ID LLC, discussed Ad-ID, a standard for coding advertisements, which was mandated by the ANA-4A’s Joint Policy Committee (JPC) during this year’s Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiations.

What Advertisers Need to Know About Ad-ID

Harold Geller, chief growth officer at Ad-ID LLC, discussed Ad-ID, a standard for coding advertisements, which was mandated by the ANA-4A’s Joint Policy Committee (JPC) during this year’s Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiations.

4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary

This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.

Big Savings from State Commercial Production Incentives

Mike Rose, chairman and CEO of Ease Entertainment Services, moderated a panel discussion between production consultants and representatives from the state film commissions of Connecticut, Illinois, and Louisiana.

APR: Advertising Production Payment Guidelines

In this piece APR provides reference guidelines to advertisers seeking to better understand payments made by their agencies to production companies for advertising production services.

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