Production Costs
Maximizing Production Spend
Industry experts from the ANA Production Management Committee discussed tips, best practices, and new ideas to help marketers get the most from their production spending in both traditional and newer media.
Microsoft's Digital Production Guidelines-Improve Quality for Less Money
Bruno Gralpois and Marybeth Turk from Microsoft, along with Jillian Gibbs and Cherie Martin Irwin from APR, outlined principles and processes of Microsoft's Digital Production Guidelines, which focus on improving quality for less money.
Cost Savings through Marketing Automation
Representatives from Creative Print Technologies and Colgate-Palmolive discussed how automation technology can reduce both costs and time-to-market for print production.
Maximizing ROI for Digital Images
Jody Sutter, managing director, OnRequest Images, discussed three trends in brand imagery and suggested best practices for marketers managing digital images.
Commercial Service Fee and Celebrity Multiservice Contracts
Doug Wood, a partner at Reed Smith, detailed issues that advertisers should look for in celebrity contracts and outlined the new commercial service fee.
Centralized Production: The Future, a Diageo Case Study
Peter Isaia, director of procurement at Diageo, and Peter Kuhn, managing director of Tag U.S.A., discussed how they use smart centralization and delivery and presented examples of how this tactic is successful.
Centralized Production: The Future, a Diageo Case Study
Peter Isaia, director of procurement at Diageo, and Peter Kuhn, managing director of Tag U.S.A., discussed how they use smart centralization and delivery and presented examples of how this tactic is successful.
Doing More with Less: Recession Marketing
Representatives from Ogilvy & Mather shared five ways that marketers can achieve greater cost efficiency during an economic recession.
Bottom Line: Lost Profits in the Marketing Supply Chain
Brian Harvey, CMO of Axis Global Logistics, discusses why marketers should reexamine the marketing supply chain to reduce costs.
Mattel's Perspective on Production Decoupling
The Mattel Worldwide Creative & Marketing Communications Group was set-up in 2005 as an in-house resource. Lisa McKnight, VP, Creative & Marketing Communications, shared her perspective on the agency models used by Mattel, as well as the scope-of-work scenarios that best lend themselves to production decoupling.
Decoupling: The WFA Perspective
In April 2008 the World Federation of Advertisers and the Incorporated Society of British Advertisers ran a survey on the uses and approaches to production decoupling.
Centralized Production — The Future?
During this presentation, Peter Kuhn, Managing Drector, Tag U.S.A provides listeners with an overview of advertising's value, while focusing on activities that fall within production.
"Firm Bid" Versus "Cost-Plus Bid" Panel Discussion
In this panel discussion, three production experts talk about the pros and cons of using a firm-bid bidding process versus a cost-plus process.
Photographer Usage Fees
This panel discussion reviews best practices and negotiation tips for setting photographers' usage fees.
