Sponsorship Activation & Selection

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Toyota and B.A.S.S.: Reeling in a Great Sponsorship

Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.

Sponsorship and Event Marketing

This ANA Insight Brief features sponsorship case studies from Con Edison, Herbalife, Home Depot, Norwegian Cruise Line, and SAS. Read about important considerations to protect your sponsorship, secrets to successful experiential marketing, and the most popular types of events sponsored by ANA members.

Collaborating with the Music Industry

Elliot Lum of Columbia Records discusses the five differences between music marketing and marketing a traditional consumer product or service in this Insight Brief. Read about the key players in the music ecosystem, core partnership principles, and more, told through brand case studies and interviews.

Clear Channel Lends Its Voice to the iHeartRadio Music Festival

Greg Glenday, president of connections at Clear Channel, shared how Clear Channel created integrated partnership opportunities during its 2013 iHeartRadio Music Festival.

Clear Channel Lends Its Voice to the iHeartRadio Music Festival

In this presentation, Greg Glenday, president of connections at Clear Channel, shared how Clear Channel created integrated partnership opportunities during its 2013 iHeartRadio Music Festival.

Tricks and Treats from Six Flags Fright Fest

David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.

Tricks and Treats from Six Flags Fright Fest

In this presentation, David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.

City of Hope: Cause Marketing 101

Mary Sadeghy, senior director of marketing and business development at City of Hope, shared best practices, success stories, and the fundamentals that organizations should explore in cause marketing.

City of Hope: Cause Marketing 101

In this presentation, Mary Sadeghy, senior director of marketing and business development at City of Hope, shared best practices, success stories, and the fundamentals that organizations should explore in cause marketing.

An Inside Look at SAP’s Partnership Strategy

Chris Burton, group vice president, global sponsorships at SAP, discussed how SAP is using sponsorship of properties such as the NBA to promote products including cloud storage, mobile solutions, and real-time analytics to a new audience by enhancing the fan experience.

An Inside Look at SAP’s Partnership Strategy

In this presentation, Chris Burton, group vice president, global sponsorships at SAP, discussed how SAP is using sponsorship of properties such as the NBA to promote products including cloud storage, mobile solutions, and real-time analytics to a new audience by enhancing the fan experience.

How Capital One Maximizes Regional Sponsorships Through a Centralized Approach

John Neukom, brand manager at Capital One Bank, and Jim Andrews, senior vice president of content strategy at IEG, discussed sponsorship best practices and how Capital One consolidated its sponsorship properties from 200 to 20.

How Capital One Maximizes Regional Sponsorships Through a Centralized Approach

In this presentation, John Neukom, brand manager at Capital One Bank, and Jim Andrews, senior vice president of content strategy at IEG, discussed sponsorship best practices and how Capital One consolidated its sponsorship properties from 200 to 20.

NFL Marketing Partnerships

Peter O’Reilly, vice president, fan strategy and marketing at the National Football League, shared insights on how the NFL integrated leading brands into their marketing and events, driving unique fan engagement among key demographics for their partners and themselves.

Southwest Airlines Leverages Partnership with SeaWorld to Enhance Consumer Experiences

Patty Herbeck, manager of national strategic partnerships at Southwest Airlines, discussed how Southwest Airlines leveraged its partnership with SeaWorld Parks & Recreation to enhance customer experiences.

Southwest Airlines Leverages Partnership with SeaWorld to Enhance Consumer Experiences

In this presentation, Patty Herbeck, manager of national strategic partnerships at Southwest Airlines, discussed how Southwest Airlines leveraged its partnership with SeaWorld Parks & Recreation to enhance customer experiences.

KitchenAid: How a Brand Sponsorship Can Help Change a Community

Deb O’Connor, senior manager, brand experience, Whirlpool Corporation, shared how the KitchenAid brand's presenting sponsorship of the Senior PGA Championship not only created new customers and increased awareness for the KitchenAid brand, but is helping to transform a community in need.

KitchenAid: How a Brand Sponsorship Can Help Change a Community

Deb O’Connor, senior manager, brand experience, Whirlpool Corporation, shared how the KitchenAid brand's presenting sponsorship of the Senior PGA Championship not only created new customers and increased awareness for the KitchenAid brand, but is helping to transform a community in need.

PNC Banks on Sponsorship to Support Growth Ambitions

PNC Financial Services Group has acquired a number of new sponsorship ties ranging from pro sports teams to endurance sports and community events, according to IEG.

A Peak Under the Curtain: The Principal Financial Group and the Big Ten

IEG reports that The Principal Financial Group, Inc. is expanding its footprint in college sports with a new multiyear tie to the Big Ten Conference.

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