Digital Agencies

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Maximizing Video Production Spend: Influencers and Crowdsourcing

Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Maximizing Video Production Spend: Influencers and Crowdsourcing

In this presentation, Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Seven Trends Changing the Way Brands Market to Consumers

Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Seven Trends Changing the Way Brands Market to Consumers

In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Seven Trends Changing the Way Brands Market to Consumers

In this presentation, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

The 2014 RSW/AgencySearch New Year Outlook Report

The 2014 RSW/AgencySearch New Year Outlook Survey was completed by 150 senior level marketers and 170 marketing agency executives during December 2013. The purpose of the survey was to glean insights relative to marketer and agency expectations and perspectives going into 2014.

Experiential Digital Brand Experiences

Jim Scott, founder and managing partner of mono, shared how Lucy Activewear created an interactive, celebratory experiential campaign designed to be shared on social.

Experiential Digital Brand Experiences

In this presentation, Jim Scott, founder and managing partner of mono, shared how Lucy Activewear created an interactive, celebratory experiential campaign designed to be shared on social.

Real-Time by Design

Jonathan Hoffman, president of experience design at Starcom MediaVest Group, and Bohb Blair, senior vice president of experience design at Starcom MediaVest Group, shared four examples of real-time experience design.

Real-Time by Design

In this presentation, Jonathan Hoffman, president of experience design at Starcom MediaVest Group, and Bohb Blair, senior vice president of experience design at Starcom MediaVest Group, shared four examples of real-time experience design.

Hyatt Embraces Global Random Acts of Kindness Through Real-Time Marketing

Harley Block, senior vice president of brand development and marketing at ROKKAN, and Dan Moriarty, director of digital strategy at Hyatt Hotels Corporation, shared the case study for the “#InAHyattWorld” campaign that saw Hyatt employees surprising people across the world with random acts of kindness.

Searching for the Right Digital Agency: A Procurement and Marketing Partnership Initiative

Lisa Spector, senior vice president, head of business delivery at RBS Citizens Bank, discussed how procurement led a recent review for an interactive marketing agency.

Mobile Marketing RFP Template

A template for a Request for Proposal (RFP) for Mobile Marketing Consulting Services.

Mobile Marketing Vendor Selection Tool

An analysis tool for evaluating each vendor based on key decision-making criteria.

Online Community Consulting Services RFP Template

Use this tool to help you design a Request for Proposal (RFP) for Online Community Consulting Services.

Online Community Vendor Evaluation

Use this matrix to compare potential solutions for building your online community.

Online Community Vendor Matrix

Use this matrix to obtain information about key vendors that can help you build your online community.

Website Design RFP Template

A template to create an request for proposal (RFP) for website design services.

Website Vendor Selection Template

An analysis tool to assess, score and compare website vendors during the selection process.

Selecting the Right Digital Agency Partner

This report from The Bedford Group shares best practices for selecting a digital agency, including considering a “team of record” versus an “agency of record” and requiring that the potential agencies be able to consider the brand’s holistic needs, not just its digital requirements.

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