Digital Agencies
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
Best Practices for Acquiring and Managing Agency Partners in the Digital Space
Kerry Kielb, senior consultant at The Bedford Group, Jon Cook, CEO of VML, and Rob Crigler, vice president, digital marketing at Rooms to Go, shared best practices for navigating the highly complex and fragmented digital agency industry.
Best Practices for Acquiring and Managing Agency Partners in the Digital Space
Kerry Kielb, senior consultant at The Bedford Group, Jon Cook, CEO of VML, and Rob Crigler, vice president, digital marketing at Rooms to Go, shared best practices for navigating the highly complex and fragmented digital agency industry.
Social Media Agency Checklist
This checklist from Trust eMedia provides a list of questions for marketers to consider before selecting a social media agency.
Joanne Davis Consulting: Digital & Social Agency Search Tips
Leading search consultants Joanne Davis, president at Joanne Davis Consulting; Steve Fajen, partner at Drexler/Fajen & Partners; and Dick Roth, president at Roth Associates, shared digital and social agency search tips and three effective strategies for working with agencies.
Joanne Davis Consulting: Digital & Social Agency Search Tips
Leading search consultants Joanne Davis, president at Joanne Davis Consulting; Steve Fajen, partner at Drexler/Fajen & Partners; and Dick Roth, president at Roth Associates, shared digital and social agency search tips and three effective strategies for working with agencies.
Changes in Digital/Social Media: 2009-2012
RSW/Agency Search surveyed senior-level marketers and agency principals to assess how perceptions and roles of digital agencies have changed from 2009 to 2012.
What Do Marketers Need From Their Agency?
Karine Méhu, senior director, strategic marketing and digital, NBCUniversal/USA Network, Sarah Amitay, vice president, mobile marketing director, Mobext, Sireesha Baljepalli, managing partner, MEC, and Sacha Xavier, partner, media and innovation director, Neo@Ogilvy, shared their thoughts on the trends impacting mobile, mobile measurement, and agency relationships in this panel discussion.
Global Perspective on Managing Marketing Services
Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.
Global Perspective on Managing Marketing Services
Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.
The Agency Perspective: Working with Clients on Social Media
Jenna Woodul, co-founder and chief community officer, LiveWorld, Inc., discussed the client/social media agency relationship through the eyes of the agency.
The Agency Perspective: Working with Clients on Social Media
Jenna Woodul, co-founder and chief community officer, LiveWorld, Inc., discussed the client/social media agency relationship through the eyes of the agency.
Eight Trends Shaping the Creative Team of the Future
This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.
Panel of Digital Agency Experts
Bill Duggan, group executive vice president, ANA, moderated a discussion of digital agency experts that included Keith Johnston, head of digital, Butler, Shine, Stern & Partners; Adam Kleinberg, chief executive officer, Traction; and Jason Tarantino, group planning director, San Francisco, R/GA.
BP: Managing a Global Agency Relationship
Mark Hudson, global advertising procurement manager, BP; Kathy Leech, global director, brand communications, BP; Jessica Davidson, senior partner, managing director, Ogilvy & Mather; Charlie Kingston, finance director, Ogilvy & Mather, discussed the programs and initiatives they have developed to improve relationships between marketing procurement and agency account management and finance.
CMO/Agency CEO Roundtable
A panel of brand CMOs and agency CEOs debated a variety of issues that impact the client/agency relationship including procurement, compensation, and digital media.
Ten Things We Learned While Changing Our Agency Model
When Vanguard decided to evaluate a shift in its agency model, it learned a number of things along the way, according to Wayne Park, principal, institutional participant services.
Ten Things We Learned While Changing Our Agency Model
When Vanguard decided to evaluate a shift in its agency model, it learned a number of things along the way, according to Wayne Park, principal, institutional participant services.
Panel Discussion: Who Owns Social Media?
John Bell, global managing director, 360° Digital Influence at Ogilvy, Louis Jones, North American CEO at Maxus, and Tom Cunniff, director, interactive communications at Combe Incorporated, explored the options and tradeoffs available to marketers in digital marketing as well as best practices for integrating social media into the broader communications mix.
