Global Agencies
2013 Asia-Pacific Agency Family Tree
This infographic from R3:JLB breaks down the top 10 agency groups or holding companies currently active in the Asia-Pacific market.
R3: Winning at Asian Agency Management
In this recent white paper from R3 Worldwide marketers will learn about major shifts in the ways marketers are engaging with their agencies across Asia, how these shifts differ from one country to another, and what the implications of these trends are on agency-client relationships.
Intel’s Marketing Innovation Award Program
Mariann Coleman, director of global agency relations and performance at Intel Corporation, discussed Intel’sMarketing Innovation Awards, which acknowledge and celebrate the outstanding work of Intel’s global agency partners.
Intel’s Marketing Innovation Award Program
Mariann Coleman, director of global agency relations and performance at Intel Corporation, discussed Intel’sMarketing Innovation Awards, which acknowledge and celebrate the outstanding work of Intel’s global agency partners.
Global Marketing: Navigating Uncertain Waters
Adapting to a globalized world is one of today’s most daunting marketing challenges. This ANA Insight Brief discusses global agency compensation, international perspectives on wealth, and how to drive efficiencies in the global marketing supply chain. Case studies from Aon, Coca-Cola, and Visa demonstrate how the world’s largest companies are aligning themselves for global success.
Global Perspective on Managing Marketing Services
Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.
Global Perspective on Managing Marketing Services
Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell
Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.
2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell
Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.
2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell
Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.
Agency Relations: Building a More Effective Relationship with Your Agency
Learn best practices for agency search, evaluation, and management in this ANA Insight Brief. The classic challenges and future concerns of client-agency relationships are discussed in the context of a rapidly changing media landscape, and case studies from ANA members BP and Walgreens are shared.
BP: Managing a Global Agency Relationship
Mark Hudson, global advertising procurement manager, BP; Kathy Leech, global director, brand communications, BP; Jessica Davidson, senior partner, managing director, Ogilvy & Mather; Charlie Kingston, finance director, Ogilvy & Mather, discussed the programs and initiatives they have developed to improve relationships between marketing procurement and agency account management and finance.
Wall Street's View: U.S. Advertising Agencies
Michael Nathanson, managing director, equity research, Americas, Nomura Securities International, Inc., discussed the 2011 revenue outlook for agencies.
Wall Street's View: U.S. Advertising Agencies
Michael Nathanson, managing director, equity research, Americas, Nomura Securities International, Inc., discussed the 2011 revenue outlook for agencies.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
How to Secure the Right Agency Model for Your Company
Bruno Gralpois, head of Relationship Marketing & CRM, Clearwire Corporation, and chair, ANA Agency Relations Committee, West Coast Chapter, drew upon highlights from his book, Agency Mania, to provide methods and best practices for finding the right agency model for organizations.
