Global Agencies

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Lufthansa: Building a Global Brand with Local Relevance

Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.

Lufthansa: Building a Global Brand with Local Relevance

In this presentation, Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.

Winning at New Business: The Results of Asia Pacific’s Agency Reviews in 2013

This white paper from marketing consultancy R3 is designed to give marketers and their agencies some insight into the overall climate of total agency new business in Asia Pacific.

A Smarter Planet and the Coming of Age of a Whole New Generation of Intelligent Systems and Technology

IBM and Ogilvy shared examples as to how their companies have retained an effective partnership spanning more than 20 years.

2013 Asia-Pacific Agency Family Tree

This infographic from R3:JLB breaks down the top 10 agency groups or holding companies currently active in the Asia-Pacific market.

R3: Winning at Asian Agency Management

In this recent white paper from R3 Worldwide marketers will learn about major shifts in the ways marketers are engaging with their agencies across Asia, how these shifts differ from one country to another, and what the implications of these trends are on agency-client relationships.

Intel’s Marketing Innovation Award Program

Mariann Coleman, director of global agency relations and performance at Intel Corporation, discussed Intel’sMarketing Innovation Awards, which acknowledge and celebrate the outstanding work of Intel’s global agency partners.

Intel’s Marketing Innovation Award Program

Mariann Coleman, director of global agency relations and performance at Intel Corporation, discussed Intel’sMarketing Innovation Awards, which acknowledge and celebrate the outstanding work of Intel’s global agency partners.

Global Marketing: Navigating Uncertain Waters

Adapting to a globalized world is one of today’s most daunting marketing challenges. This ANA Insight Brief discusses global agency compensation, international perspectives on wealth, and how to drive efficiencies in the global marketing supply chain. Case studies from Aon, Coca-Cola, and Visa demonstrate how the world’s largest companies are aligning themselves for global success.

Global Perspective on Managing Marketing Services

Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.

Global Perspective on Managing Marketing Services

Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.

Agency Economic Forecast

Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.

Agency Economic Forecast

Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.

Agency Economic Forecast

Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.

2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell

Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.

2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell

Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.

2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell

Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.

Agency Relations: Building a More Effective Relationship with Your Agency

Learn best practices for agency search, evaluation, and management in this ANA Insight Brief. The classic challenges and future concerns of client-agency relationships are discussed in the context of a rapidly changing media landscape, and case studies from ANA members BP and Walgreens are shared.

BP: Managing a Global Agency Relationship

Mark Hudson, global advertising procurement manager, BP; Kathy Leech, global director, brand communications, BP; Jessica Davidson, senior partner, managing director, Ogilvy & Mather; Charlie Kingston, finance director, Ogilvy & Mather, discussed the programs and initiatives they have developed to improve relationships between marketing procurement and agency account management and finance.

Wall Street's View: U.S. Advertising Agencies

Michael Nathanson, managing director, equity research, Americas, Nomura Securities International, Inc., discussed the 2011 revenue outlook for agencies.

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