Managing Multiple Agencies
Walk with Walgreens: A Case Study in Agency Collaboration
In collaboration with her agency partners, Christine Kubisztal, manager, media strategy and services, Walgreen Company, shared a case study and the brand’s best practices in managing agencies to develop effective integrated campaigns.
Walk with Walgreens: A Case Study in Agency Collaboration
In collaboration with her agency partners, Christine Kubisztal, manager, media strategy and services, Walgreen Company, shared a case study and the brand’s best practices in managing agencies to develop effective integrated campaigns.
Improved Marketing ROI via Improved Agency Briefing
Casey Jones, co-founder, BriefLogic, discussed the need for marketers to improve their briefing processes.
Honda: Taking Charge of Your Agency Partnership
Steve Center, vice president, marketing operations, American Honda Motor Co., Inc., discussed his organization’s 36-year relationship with their agency, RPA, and what makes it work.
Honda: Taking Charge of Your Agency Partnership
Steve Center, vice president, marketing operations, American Honda Motor Co., Inc., discussed his organization’s 36-year relationship with their agency, RPA, and what makes it work.
EA Case Study
Shawn Conly, VP, advertising and media, shared EA’s new agency model, which employs multiple agencies and has a focus on communications planning.
EA Case Study
Shawn Conly, VP, advertising and media, shared EA’s new agency model, which employs multiple agencies and has a focus on communications planning.
Ten Things We Learned While Changing Our Agency Model
When Vanguard decided to evaluate a shift in its agency model, it learned a number of things along the way, according to Wayne Park, principal, institutional participant services.
Ten Things We Learned While Changing Our Agency Model
When Vanguard decided to evaluate a shift in its agency model, it learned a number of things along the way, according to Wayne Park, principal, institutional participant services.
Managing Multiple Agencies
Laurie Coots, CMO, TBWA\, shared different models for managing multiple agencies, as well as questions marketers must ask themselves and answer before entering into a multiple agency relationship.
