Commercial Speech
Survey Says: Who Cares? Consumer Surveys and Implied Claims
Norman C. Simon, litigation partner, Kramer Levin Naftalis & Frankel LLP, and Paul Franz, vice president and general counsel, global commerce, legal, The Procter & Gamble Company, discussed the impact of the emerging trend in the appellate courts on Lanham Act challenges, as well as recent developments in traditional survey evidence used in much of the false advertising litigations involving challenges to implied claims.
Survey Says: Who Cares? Consumer Surveys and Implied Claims
Norman C. Simon, litigation partner, Kramer Levin Naftalis & Frankel LLP, and Paul Franz, vice president and general counsel, global commerce, legal, The Procter & Gamble Company, discussed the impact of the emerging trend in the appellate courts on Lanham Act challenges, as well as recent developments in traditional survey evidence used in much of the false advertising litigations involving challenges to implied claims.
Digital, Social, Mobile, and the Law: What Marketers Need to Know
Joseph Rosenbaum, partner, Reed Smith LLP, discussed a wide array of legal topics that marketers need to be aware of in the areas of digital, social, and mobile.
Digital, Social, Mobile, and the Law: What Marketers Need to Know
Joseph Rosenbaum, partner, Reed Smith LLP, discussed a wide array of legal topics that marketers need to be aware of in the areas of digital, social, and mobile.
Analysis of FTC's Revised Green Marketing Guidelines: A Focused and Balanced Approach to Environmental Marketing Claims
John Feldman, partner, Reed Smith LLC, and James Dudukovich, marketing counsel, Coca-Cola North America, sifted through the new FTC Green Guides and analyzed them in hypothetical situations.
Hidden Liabilities in Media Offerings of Integration and Adjacencies
Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC and Rebecca Sanhueza, deputy general counsel, Time Inc., discussed how brands can deal with the challenges presented by new opportunities to reach consumers that are integrated into or aligned with media content.
Hidden Liabilities in Media Offerings of Integration and Adjacencies
Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC and Rebecca Sanhueza, deputy general counsel, Time Inc., discussed how brands can deal with the challenges presented by new opportunities to reach consumers that are integrated into or aligned with media content.
Analysis of FTC's Revised Green Marketing Guidelines: A Focused and Balanced Approach to Environmental Marketing Claims
John Feldman, partner at Reed Smith LLP, discussed revisions to the FTC's Green Guides.
Washington Update
Dan Jaffe, EVP, government relations at ANA, discussed how the legislative landscape has changed for advertisers after the 2010 midterm election.
Washington Update
Dan Jaffe, EVP, government relations at ANA, discussed how the legislative landscape has changed for advertisers after the 2010 midterm election.
Selling the Famous and Not-So-Famous
William Jelinek with Estee Lauder Companies, Inc., Norman Simon with Kramer Levin Naftalis & Frankel LLP, and Po Yi with American Express Travel Related Services Company, Inc. discussed celebrity privacy and publicity and presented hypothetical cases studies related to these matters.
The Greening of America
Kathryn Barrett Park, senior counsel for advertising and brand management, General Electric Company, and Jeffrey Greenbaum, partner, Frankfurt Kurnit Klein & Selz PC, took marketers though what is cold, warm, hot, and green in environmental marketing.
Protecting Your Promotions
William M. Heberer, partner at Morrit Hock Hamroff & Horowitz LLP, and Gabriel H. Karp, executive vice president and general counsel at ePrize, discussed developments in intellectual property and promotion laws.
Results May Not Be Typical: Endorsements, Testimonials, and the New FTC Guidelines
Josephine Belli, associate general counsel and litigation counsel, Combe Incorporated, and Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC, discussed the new FTC guidelines for endorsements and testimonials.
Covering Your Ads: Legal Requirements for Cutting Edge Advertising
Representatives from Reed Smith, a global-relationship law firm and ANA's outside legal counsel, shared their thoughts on the potential legal pitfalls of cutting edge advertising techniques, which are of particular interest to regulators.
Please Be Ad-Vised: An ANA Legal Reference Guide for the Advertising Executive
The fifth edition of this classic book contains information on all the top legal issues of the day, including social media, privacy, self-regulation, advertising to children, and environmentally friendly product claims.
