Digital, Social & Mobile Legal Issues

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Data Security and Privacy

Frederick Lah, associate at Reed Smith, LLP, discussed various data security and privacy issues that could affect marketers, including advances in tracking technology, the Telephone Consumer Protection Act, and mobile privacy.

2013 Lessons Learned and 2014 Practical Tips

There were significant changes in almost every aspect of the law relating to advertising, marketing and promotions in 2013. Davis & Gilbert LLP explains what happened and offers suggestions for advertisers and agencies to think about and address in 2014.

Data Security Trumps Privacy and Tracking Among Consumer Concerns

Polling over 1,000 voters in mid-November, the Computer & Communications Industry Association found that 80 percent of respondents claimed to be more worried that the information they share online will be hacked than they are about ad targeting.

The Top Online Brand Protection Strategies For 2014

2014 brings even more new generic top-level domain launches, opening new frontiers across the Internet landscape for potential brand abuse or new business possibilities. Be one step ahead and implement these best practices for your online brand protection strategy in 2014.

How ConAgra Foods Is Improving the Effectiveness of Digital Advertising

Heather Dumford, media director of global marketing at ConAgra Foods, Cindy Neumann, senior director of consumer insights advanced analytics at ConAgra Foods, and Tammy Vance, senior director at comScore, presented ConAgra’s approach to leveraging ad and audience delivery validation insights to drive decision-making and generate strong ROI.

How ConAgra Foods Is Improving the Effectiveness of Digital Advertising

In this session, Cindy Neumann, Senior Director, Consumer Insights Advanced Analytics– ConAgra Foods,Heather Dumford, Media Director, Global Marketing – ConAgra Foods, and Tammy Vance, Senior Director - comScore presented ConAgra's approach for using ad and audience delivery validation insights, including viewability data, to drive decision-making and generate a strong ROI in their digital efforts.

Mashable: How to Win (or Lose) Customers in 140 Characters or Less

Mashable Business Editor Todd Wasserman shared best practices and pitfalls for companies looking to win customers on Twitter.

Mashable: How to Win (or Lose) Customers in 140 Characters or Less

In this webinar video, Mashable Business Editor Todd Wasserman shared best practices and pitfalls for companies looking to win customers on Twitter.

Mashable: How to Win (or Lose) Customers in 140 Characters or Less

In this webinar presentation, Mashable Business Editor Todd Wasserman shared best practices and pitfalls for companies looking to win customers on Twitter.

Stand Up to Patent Trolls

Patent trolls are firms that purchase broad patents created by others solely for the purpose of suing, or threatening to sue, legitimate companies that use certain technologies, devices, or business methods. The momentum is on the marketing industry's side to nip this challenge in the bud.

ICANN Update on the New gTLD Launch

Greg Shatan, partner at Reed Smith LLP, provided an update on ICANN and the new gTLD launch.

ICANN Update on the New gTLD Launch

In this presentation, Greg Shatan, Partner, Reed Smith LLP provided an update on ICANN.

The Patent Troll Threat

Marc Kaufman, partner at Reed Smith LLP, discussed how patent trolls are threatening the marketing industry and what’s being done to stop them.

The Patent Troll Threat

In this presentation, Marc Kaufman, partner at Reed Smith LLP, discussed how patent trolls are threatening the marketing industry and what’s being done to stop them.

Legal Update: Developments from Europe

Huw Morris, associate at Reed Smith LLP, discussed developments in Europe, including copyright, advertising, and consumer privacy regulation.

Legal Update: Developments from Europe

Huw Morris, associate at Reed Smith LLP, discussed developments in Europe, including copyright, advertising, and consumer privacy regulation.

Davis & Gilbert LLP: SEC Confirms Companies May Use Social Media to Announce Material Information

In this advertising alert Davis & Gilbert LLP discuss the recent report from the Securities and Exchange Commission (SEC) clarifying that companies may use social media outlets such as Facebook and Twitter to announce material information.

Davis & Gilbert LLP: Trademark Clearinghouse to Begin Accepting Submissions to Protect Domain Names

In this advertising alert Davis & Gilbert LLP discusses the newly created Trademark Clearinghouse which supports the registration of domain names in new generic top-level domains (gTLDs) and works to resolve disputes.

Venable LLP: FTC’s Updated .com Disclosures Guidance

In this piece Venable LLP discussed the recently updated Federal Trade Commission (FTC) .com disclosures guide, designed to help digital advertisers make disclosures clear to avoid deception.

Keynote Address: FTC Commissioner Julie Brill

Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).

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