Digital, Social & Mobile Legal Issues
Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon, 2nd Edition
This White Paper by ReedSmith, a law firm, looks at issues pertaining to social media and the law, including trademarks, data privacy and security, and copyrights.
Transcending the Cloud: A Legal Guide to the Risks and Rewards of Cloud Computing
This White Paper from ReedSmith, a law firm, looks at the rapid growth of cloud computing and the challenges and benefits it may present to marketers today.
Charles Schwab Utilizes Social Media within a Highly Regulated Industry
Charles Schwab provided insights on how their business worked internally to develop a social media presence in a highly regulated environment.
Charles Schwab Utilizes Social Media within a Highly Regulated Industry
Charles Schwab provided insights on how their business worked internally to develop a social media presence in a highly regulated environment.
One on One with…Randall Rothenberg
The IAB’s president and CEO addresses the sensitive issue of online behavioral advertising and other timely topics including digital advertising measurement, mobile marketing, and the efficacy of television advertising.
Washington and the Internet: Does Washington Want the Truth? (Welcome to the Bully Pulpit)
Douglas J. Wood, partner, Reed Smith, LLC, discussed the current hurdles, government regulations, risks, and best practices for marketers in relation to digital media and the internet.
Washington and the Internet: Does Washington Want the Truth? (Welcome to the Bully Pulpit)
Douglas J. Wood, partner, Reed Smith, LLC, discussed the current hurdles, government regulations, risks, and best practices for marketers in relation to digital media and the internet.
Washington and the Internet: Does Washington Want the Truth? (Welcome to the Bully Pulpit)
Douglas J. Wood, partner, Reed Smith, LLC, discussed the current hurdles, government regulations, risks, and best practices for marketers in relation to digital media and the internet.
I Know Where You Will Be Next Summer and Other Mobile Marketing Myths
Mobile marketing represents a further convergence of advertising and technology, and Joseph Rosenbaum, partner at Reed Smith LLC, explored the current state of law and regulation in mobile marketing, from what's real and what's hot to what's coming and what's not.
Update on Legislative and Regulatory Issues
Dan Jaffe, executive vice president, Government Relations, ANA, discussed legislative and regulatory issues that could seriously impact the financial interests of advertisers including consumer privacy, the debt ceiling, and ad taxes.
Update on Legislative and Regulatory Issues
Dan Jaffe, executive vice president, Government Relations, ANA, discussed legislative and regulatory issues that could seriously impact the financial interests of advertisers including consumer privacy, the debt ceiling, and ad taxes.
Smart Use of Social Media: How to Minimize Legal Risk
A panel of industry experts tackled the risks and rewards associated with social media marketing, including case studies of companies that have made and lost millions with well-executed programs and old-style blunders.
Smart Use of Social Media: How to Minimize Legal Risk
A panel of industry experts tackled the risks and rewards associated with social media marketing, including case studies of companies that have made and lost millions with well-executed programs and old-style blunders.
Data Breach Issues in Email Marketing
Mark Melodia, partner, Reed Smith LLP, discussed data breach issues related to email service providers.
Data Breach Issues in Email Marketing
Mark Melodia, partner, Reed Smith LLP, discussed data breach issues related to email service providers.
The New gTLDs…What Do They Mean for Brand Holders?
John Hines, partner, Reed Smith LLP, discussed ICANN’s proposal for new gTLDs. This issue could have huge financial and technological impacts on advertisers.
The New gTLDs…What Do They Mean for Brand Holders?
John Hines, partner, Reed Smith LLP, discussed ICANN’s proposal for new gTLDs. This issue could have huge financial and technological impacts on advertisers.
Choices at the Technology Crossroads: Direct Traffic or Get Run Over
Matt Forsyth, vice president, Legal and assistant general counsel, Sapient, offered insight into some of the legal challenges posed by the technology onslaught and offered tips for handling the legal challenges ahead.
Choices at the Technology Crossroads: Direct Traffic or Get Run Over
Matt Forsyth, vice president, Legal and assistant general counsel, Sapient, offered insight into some of the legal challenges posed by the technology onslaught and offered tips for handling the legal challenges ahead.
Hidden Liabilities in Media Offerings of Integration and Adjacencies
Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC and Rebecca Sanhueza, deputy general counsel, Time Inc., discussed how brands can deal with the challenges presented by new opportunities to reach consumers that are integrated into or aligned with media content.
