Digital, Social & Mobile Legal Issues
Dan Jaffe, EVP, government relations, ANA, provided a legislative and regulatory update, covering issues relating to financial reform legislation, privacy policies, the new Supreme Court vacancy, and the FTC's attempts to gain more rulemaking authority.
Josephine Belli, associate general counsel and litigation counsel, Combe Incorporated, and Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC, discussed the new FTC guidelines for endorsements and testimonials.
Representatives from Reed Smith, a global-relationship law firm and ANA's outside legal counsel, shared their thoughts on the potential legal pitfalls of cutting edge advertising techniques, which are of particular interest to regulators.
The fifth edition of this classic book contains information on all the top legal issues of the day, including social media, privacy, self-regulation, advertising to children, and environmentally friendly product claims.