Direct Mail

123 >>

ANA Spotlight Highlights: Direct Mail

Various statistics highlight the success of direct marketing. Also, discover four tips for marketers who are using augmented reality.

Direct Mail Has Pull

Direct mail is a cost effective lead generation tactic. It also has relevance with millennials. Finding ways that allow them to interact with their mail and magazines using a smartphone or tablet will be key in keeping direct mail relevant to this generation.

Holiday Bonanza

If you think only cutting-edge companies are using technology enabled mail, you might be surprised to learn that organizations as conservative as the USPS have been testing outside of their traditional marketing.

Targeted Marketing Is Smart Marketing

Direct mail is not going away, and marketers should take notice. Direct mail done well that is sent to a highly targeted list of qualified prospects is smart marketing.

The Evolution of Direct Mail

Technology can strengthen mail’s message. Advances like augmented reality, QR codes, PURLs, and digital watermarks have taken catalogs to another level.

What’s New at USPS in 2014?

Gary Reblin, VP of new products and innovation at the U.S. Postal Service, shares his award winning efforts with digital and what’s in store for mailers in 2014.

USPS Shares Best Practices to Drive Direct Mail ROI

Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

USPS Shares Best Practices to Drive Direct Mail ROI

In this webinar video, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

USPS Shares Best Practices to Drive Direct Mail ROI

In this webinar presentation, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

Back to Vinyl — The Office Turntable

To cut through the clutter of the music industry and capture the interest of creative directors, Kontor Records GmbH sent out vinyl discs, along with an “office turntable” to play them on.

FLOR: Evolution to a Multi-Channel Retailer

Greg Colando, president of FLOR, Jennifer Roberts, retail marketing manager at FLOR, Teresa Hanson, director of marketing and special programs at FLOR, and Patrick Skertic, director, marketing and new business development at FLOR, discussed how FLOR transitioned from a direct mail and web-focused business to a multi-channel retailer by observing and responding to their customers’ shopping behavior.

FLOR: Evolution to a Multi-Channel Retailer

Greg Colando, president of FLOR, Jennifer Roberts, retail marketing manager at FLOR, Teresa Hanson, director of marketing and special programs at FLOR, and Patrick Skertic, director, marketing and new business development at FLOR, discussed how FLOR transitioned from a direct mail and web-focused business to a multi-channel retailer by observing and responding to their customers’ shopping behavior.

Rite Aid P&G Olympic Program

Like many companies, P&G North America experienced a sales decline leading into the second half of fiscal year 2011. P&G was looking to leverage a national program that could be customized at the retail level to re-establish P&G brands as the trusted, champion products that people need.

Seven Mail Myths

Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.

Seven Mail Myths

Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.

Know Your Audience

Direct marketers are tapping the power of multicultural consumers. But in creating multicultural direct mail, marketers are always faced with the question: In which language do we print our pieces?

Marketing to Asian-Americans

Asian-Americans are one of the most prosperous and fastest-growing groups in the U.S. Here’s how — and why — more marketers should consider using mail to reach them.

The Color of Change

As multicultural consumers continue to reshape the marketing landscape, how can brands harness the power of direct mail to reach them? A panel of marketers discusses the multicultural market.

The Mail Moment: Consumers' Engagement with Their Mail

Greg Whiteman, manager, market research, U.S. Postal Service, discussed how in studying consumers’ engagement with mail, the Postal Service has discovered some insights which can help to explain the value of mail to advertisers.

The Mail Moment: Consumers' Engagement with Their Mail

Greg Whiteman, manager, market research, U.S. Postal Service, discussed how in studying consumers’ engagement with mail, the Postal Service has discovered some insights which can help to explain the value of mail to advertisers.

123 >>

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help