Interactive TV

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Ad Innovations in Connected TV

BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

BrightLine Audience Snapshot: Gamers

This four-page infographic from BrightLine illustrates current statistics and trends about gaming, including demographics and key players and advertisers in the space.

Real-Time by Design

Jonathan Hoffman, president of experience design at Starcom MediaVest Group, and Bohb Blair, senior vice president of experience design at Starcom MediaVest Group, shared four examples of real-time experience design.

Real-Time by Design

In this presentation, Jonathan Hoffman, president of experience design at Starcom MediaVest Group, and Bohb Blair, senior vice president of experience design at Starcom MediaVest Group, shared four examples of real-time experience design.

BrightLine: TV Revealed

Television today still dominates in reach and ad performance, but the way viewers are watching has changed. BrightLine presents the latest viewing behavior statistics and industry trends in this digital booklet.

BrightLine Audience Snapshot: Teens

Learn about the latest media and multi-screen viewing habits of teens in this infographic from BrightLine.

Tricks and Treats from Six Flags Fright Fest

David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.

Tricks and Treats from Six Flags Fright Fest

In this presentation, David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.

Dell’s Multi-Platform Campaign

Dell launched a campaign that relied on mobile and interactive TV to determine if consumers become more engaged with a brand when they receive ads across multiple screens.

Inside Intel: Live

Intel UK used a first-of-its-kind mobile campaign to reverse declining brand measurements and prove its speed and innovation could enhance the lives of Generation Y consumers.

BrightLine: In-Television Spotlight Report

Interactive or connected TV video consumption is on the rise, according to this infographic from BrightLine.

BrightLine: InTelevision Trend Report Issue 12

When store locators are used on advanced or interactive TV (also known as iTV or In-TV), they can increase a viewer's likelihood of visiting a retail outlet by 65 percent, according to this report from BrightLine.

BrightLine IQ Viewer Behavior Report Advanced Snapshot: Baby Boomers

This viewer behavior report from BrightLine outlines the potential for reaching the Baby Boomer generation, a group of American consumers with the greatest concentration of wealth in history, via interactive TV advertising.

BrightLine: In-Television Trend Report Issue 11

Smart or interactive TV users have the highest ad response rate (84 percent), as compared to users of other connected device, according to BrightLine.

BrightLine: In-Television Trend Report Issue 10

This one-page brief from BrightLine presents the latest statistics around smart TV, multiscreen engagement, and interactive TV advertising.

BrightLine: In-Television Trend Report Issue 9

This new report from BrightLine indicates that over 90 million U.S. households have a digital TV and that 28 percent have a smart TV.

BrightLine Audience Snapshot: Affluent Consumers

In this research brief BrightLine outlines the potential for reaching affluent consumers via In-Television™ advertising.

BrightLine: In-Television Trend Report Issue 8

According to BrightLine, interactive TV (also known as iTV or In-TV) outperforms microsites by 310 percent when it comes to driving purchase intent.

BrightLine: In-Television Trend Report Issue 7

New research from BrightLine indicates that In-TV (also known as interactive TV or iTV) advertising has tripled the consideration of luxury brands among affluent consumers.

BrightLine: How to Make the TV Remote Control Work for Your Brand

Robert Aksman, co-founder and chief experience designer at BrightLine, and Meg Brossy, senior vice president, head of business development at BrightLine, discussed how marketers are utilizing iTV to reach their core consumers with national scale and engagement and in an accountable and measureable way.

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