BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.
This four-page infographic from BrightLine illustrates current statistics and trends about gaming, including demographics and key players and advertisers in the space.
Jonathan Hoffman, president of experience design at Starcom MediaVest Group, and Bohb Blair, senior vice president of experience design at Starcom MediaVest Group, shared four examples of real-time experience design.
In this presentation, Jonathan Hoffman, president of experience design at Starcom MediaVest Group, and Bohb Blair, senior vice president of experience design at Starcom MediaVest Group, shared four examples of real-time experience design.
Television today still dominates in reach and ad performance, but the way viewers are watching has changed. BrightLine presents the latest viewing behavior statistics and industry trends in this digital booklet.
Learn about the latest media and multi-screen viewing habits of teens in this infographic from BrightLine.
David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.
In this presentation, David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.
Dell launched a campaign that relied on mobile and interactive TV to determine if consumers become more engaged with a brand when they receive ads across multiple screens.
Intel UK used a first-of-its-kind mobile campaign to reverse declining brand measurements and prove its speed and innovation could enhance the lives of Generation Y consumers.
Interactive or connected TV video consumption is on the rise, according to this infographic from BrightLine.
When store locators are used on advanced or interactive TV (also known as iTV or In-TV), they can increase a viewer's likelihood of visiting a retail outlet by 65 percent, according to this report from BrightLine.
This viewer behavior report from BrightLine outlines the potential for reaching the Baby Boomer generation, a group of American consumers with the greatest concentration of wealth in history, via interactive TV advertising.
Smart or interactive TV users have the highest ad response rate (84 percent), as compared to users of other connected device, according to BrightLine.
This one-page brief from BrightLine presents the latest statistics around smart TV, multiscreen engagement, and interactive TV advertising.
This new report from BrightLine indicates that over 90 million U.S. households have a digital TV and that 28 percent have a smart TV.
In this research brief BrightLine outlines the potential for reaching affluent consumers via In-Television™ advertising.
According to BrightLine, interactive TV (also known as iTV or In-TV) outperforms microsites by 310 percent when it comes to driving purchase intent.
New research from BrightLine indicates that In-TV (also known as interactive TV or iTV) advertising has tripled the consideration of luxury brands among affluent consumers.
Robert Aksman, co-founder and chief experience designer at BrightLine, and Meg Brossy, senior vice president, head of business development at BrightLine, discussed how marketers are utilizing iTV to reach their core consumers with national scale and engagement and in an accountable and measureable way.