Interactive TV
BrightLine Audience Snapshot: Affluent Consumers
In this research brief BrightLine outlines the potential for reaching affluent consumers via In-Television™ advertising.
Brightline: How to Make the TV Remote Control Work for Your Brand
Robert Aksman, co-founder and chief experience designer at BrightLine, and Meg Brossy, senior vice president, head of business development at BrightLine, discussed how marketers are utilizing iTV to reach their core consumers with national scale and engagement and in an accountable and measureable way.
Brightline: How to Make the TV Remote Control Work for Your Brand
Robert Aksman, co-founder and chief experience designer at BrightLine, and Meg Brossy, senior vice president, head of business development at BrightLine, discussed how marketers are utilizing iTV to reach their core consumers with national scale and engagement and in an accountable and measureable way.
HTC Sensation: Bringing Instant Gratification to Advertising
Kyle Acquistapace, partner, director of media & data strategy, Deutsch LA, discussed the launch of HTC’s Sensation 4G mobile phone in June 2011.
HTC Sensation: Bringing Instant Gratification to Advertising
Kyle Acquistapace, partner, director of media & data strategy, Deutsch LA, discussed the launch of HTC’s Sensation 4G mobile phone in June 2011.
BrightLine Advanced TV Audience Behavior Report: Device Convergence in the Living Room
In this report BrightLine examines the proliferation of new devices in the home and how the TV viewing experience has evolved as a result.
BrightLine Advanced TV Audience Behavior Report: Recipe Content on TV
This report from BrightLine examines the opportunity to reach consumers through recipe content on TV.
BrightLine: How Marketers Define Success in iTV
In this piece BrightLine provides survey data on the effectiveness of iTV for engagement, purchase intent and sales.
Yahoo!: Connected TV: Dawn of a New Era
Yahoo! shared key findings from a recent study which sought to discover the opportunities available to marketers for reaching consumers via connected TV (CTV) devices.
BrightLine Advanced TV Audience Behavior Report: Young Adult Males
BrightLine provides insight to marketers on initiating a brand dialogue with males aged 18-34 via advanced television advertising.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 1)
In the first part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 2)
In the second part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine: The Evolution of TV Viewing Behavior
This timeline from BrightLine serves to educate marketers about new opportunities available to them as a result of evolved consumer viewing behavior.
BrightLine Advanced TV Behavior Report: Baby Boomers
The media consumption habits of the Baby Boomer generation (adults aged 47-65) are examined in this recent BrightLine behavior report.
Leveraging Advanced TV as a Pillar of Integrated Marketing
Rob Aksman, co-founder and chief of experience and design at Brightline, shared how top brands are leveraging television as a pillar of integrated marketing to lead a new era of advertising effectiveness.
The Promise of iTV
A panel of iTV innovators and ANA member companies discussed their recent participation in research to test the effectiveness of interactive television.
Case Study: Adding Shazam to Your Marketing Strategy
David Jones, EVP of marketing, Shazam, presented a variety of case studies illustrating how Shazam successfully drove engagement, and Andrea Harrison, director of digital engagement, PepsiCo, Inc., talked about how Pepsi integrated Shazam into their marketing strategy.
Case Study: Adding Shazam to Your Marketing Strategy
David Jones, EVP of marketing, Shazam, presented a variety of case studies illustrating how Shazam successfully drove engagement, and Andrea Harrison, director of digital engagement, PepsiCo, Inc., talked about how Pepsi integrated Shazam into their marketing strategy.
Interactive TV
It's still early, but initial results for interactive TV (iTV) are promising. iTV has made significant strides over the past year, with 75 percent of U.S. TV households exposed to some type of iTV advertising.
BrightLine Consumer Behavior Brief: Moms
In this consumer behavior brief, BrightLine highlights the potential for marketers to reach moms via advanced television advertising.
