Interactive TV
Michael Finn of BrightLine: A Perspective on ITV
Rick Howe, the ITV doctor, interviewed Michael Finn, president of BrightLine, about where television advertising has been and where it’s going now that interactive TV is a viable and appealing option for advertisers.
Generational Trends: How Are Different Demographics Using Technology?
Featuring case studies from ANA member companies, Hillshire Farm and American Express, and data from ANA Knowledge Partners, eMarketer and Brightline, this Insight Brief looks at how different age groups are using technology today.
PowerPresentation: Q3 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q3 Member Benchmarking survey. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Research Report: Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used branded direct response TV to improve ROI and increase brand awareness.
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used brand response direct TV to improve ROI and increase brand awareness.
An Appetite for Interactivity
Find out what marketers should know about TV viewers’ propensity to interact. With the right basic framework, brands can transform a traditional 30-second encounter into a dialogue, dynamically tracking their targets’ preferences to make each dollar more valuable than the last.
What You Should Know About iTV
These statistics show the growing importance of iTV.
How to Make the TV Remote Control Work for Your Brand
Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.
How to Make the TV Remote Control Work for Your Brand
Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.
How to Make the TV Remote Control Work for Your Brand
Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.
BrightLine Consumer POV: Hispanics
A recent BrightLine research brief provides data on the media consumption behavior of Hispanics as it relates to advanced television advertising.
From the Top: Far from Dead
Television has risen from the ashes to become a hot advertising medium once again. Bob Liodice, president and CEO of the ANA, discussed interactive television, which has the potential to create an entirely new caliber of television advertising.
Canoe Ventures: Interactive Marketing Update
Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures' Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.
Canoe Ventures: Interactive Marketing Update
Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures' Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.
Mattel, Inc. Case Study: Interactive Television
Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.
Mattel, Inc. Case Study: Interactive Television
Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.
Developments in European Television and New Media
Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.
Canoe Ventures: Interactive Marketing Update
Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures’ Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.
The Future of Television and Video Advertising
David Cooperstein, vice president, research director at Forrester Research, discussed the results of an ANA/Forrester survey on marketers' attitudes towards television and video advertising.
