Interactive TV
NBC Universal: Driving ROI through Customer Purchase Behavior Insights
Dr. Janet Gallent, vice president, consumer insights and innovation research, NBC Universal, Inc., shared insights from NBC Universal's recent consumer segmentation survey.
NBC Universal: Driving ROI through Customer Purchase Behavior Insights
Dr. Janet Gallent, vice president, consumer insights and innovation research, NBC Universal, Inc., shared insights from NBC Universal's recent consumer segmentation survey.
Research Report: How Marketers View TV and Video Advertising
Is television really dead? Not according to the findings in a joint survey from the ANA and Forrester. Television budgets, like all media, may have taken a beating in this recession but there are still many opportunities in television and video advertising.
Canoe Ventures—Redefining Television
Mark Mitchell with Canoe Ventures gave an update his company's progress on collecting data on television advertising and its vision for the future.
