Cross-Media
Treat Your Customers Like You Know Them: Relevant Personalization in a Cross-Media 2.0 World
Larry Zusman, worldwide marketing manager, XMPie, Xerox Corporation, discussed the benefits of personalized, customized communications, and how marketers can leverage customer information to achieve dramatic returns on their marketing investments.
Making Measurement Make Sense (3MS)
In this session, John Frelinghuysen, Partner – Bain & Company will provide an update on the ANA, IAB and the 4A's Cross Platform Measurement initiative, Making Measurement Make Sense (3MS), an effort to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
Leveraging Predictive Analytics to Drive Better Revenue Results
Hesham Abu-El-Ata, senior director of global marketing at Symantec, and Wes Nichols, co-founder and CEO at MarketShare, discussed the process and significant revenue results of deploying predictive analytics as well as the internal transformation necessary to drive adoption of these very sophisticated models and optimization software.
Samsung: A Marketer’s Views on the Video Revolution
Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics, North America discussed what new video technology is making possible, how the consumer experience is changing, and what this means for marketers.
Samsung: A Marketer’s Views on the Video Revolution
Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics, North America discussed what new video technology is making possible, how the consumer experience is changing, and what this means for marketers.
Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM
Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.
Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM
Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.
Best Practices in Cross-Platform Advertising Effectiveness Measurement
Michele Madansky, PhD, media and market research consulting, presented challenges and opportunities from a CIMM whitepaper which evaluated the strengths and weaknesses of current cross-platform ad effectiveness measurement.
Best Practices in Cross-Platform Advertising Effectiveness Measurement
Michele Madansky, PhD, media and market research consulting, presented challenges and opportunities from a CIMM whitepaper which evaluated the strengths and weaknesses of current cross-platform ad effectiveness measurement.
Calling All Rocket Scientists: The Best Way to Predict the Future Is to Invent It!
Alan Wurtzel, president, research, NBC Universal, provided the closing keynote address at the Cross-Platform Video Measurement Summit.
comScore Multi-Screen Measurement Study
Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.
comScore Multi-Screen Measurement Study
Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.
Cross-Platform Metrics: Many Things Change, the Math Doesn’t
Artie Bulgrin, senior vice president, research & analytics, ESPN, offered ESPN’s perspective on which metrics are needed to improve cross-platform measurement.
Cross-Platform Metrics: Many Things Change, the Math Doesn’t
Artie Bulgrin, senior vice president, research & analytics, ESPN, offered ESPN’s perspective on which metrics are needed to improve cross-platform measurement.
Industry Call to Action: Collaboration is the Key to Moving Forward
Patti Wakeling, global media insights director, Unilever, provided a first-hand perspective of the collective challenges that face the entire media industry in defining cross-platform video measurement.
Industry Call to Action: Collaboration is the Key to Moving Forward
Patti Wakeling, global media insights director, Unilever, provided a first-hand perspective of the collective challenges that face the entire media industry in defining cross-platform video measurement.
Marketing Leaders Share Business Challenges Driving Cross-Platform Measurement
David Marans, executive vice president, media, The ARF, led a panel discussion with four executives who addressed the business challenges behind cross-platform measurement and the steps which should be taken to move the media industry forward.
TAXI: Does the Media Industry Need a UPC Code to Track Content and Ads Across Platforms?
David Kohl, Advertising Sector Leader for Ernst & Young’s, Media and Entertainment Advisory Practice, provided details on CIMM’s in-progress TAXI (Trackable Asset Cross-Platform Identification) initiative, which seeks to set standards for content identification and tracking as entertainment and advertising assets move across multiple screens.
Nielsen: Building Brands in a Cross-Platform World
In this research report, Nielsen provides insights on how cross-platform reach and frequency metrics and cross-platform ad effectiveness optimization approaches are possible.
Making Marketing Make Sense (3MS)
In this presentation, the ANA discussed The Cross Platform Measurement initiative, Making Marketing Make Sense (3MS), which was was launched in March 2011 by the ANA, IAB and the 4A's in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
