Cross-Media

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Are You Ready For The Dual-Screen Future?

Dual-screen experiences are about to transform the way people interact with video and the way publishers, broadcasters, and advertisers capture and engage their attention. But are advertisers ready to capitalize on the revenue potential that dual screen will bring?

Q1 2013 Cross Platform Report — A Look Across Screens

In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices and the consumption of content on these devices. At the same time, traditional TV remains vibrant and continues to thrive.

Seeding a Multiscreen Strategy

How can a brand keep its identity across devices and stay connected with customers who are jumping from screen to screen? Get expert advice on marketing to consumers across screens.

What's Next: The Next Step Forward in Advertising Effectiveness

Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.

The Smart Data Manifesto

This is a first in a series of eXelate white papers on the evolution of big data to smart data.

Advertising & Audiences — State of the Media April 2013

See how income and education factor into consumer video-viewing behavior.

Moving 3MS Priorities Forward: A Status Report

George Ivie, president and CEO of Media Rating Council, Inc. (MRC) discussed the status of the cross-platform measurement initiative Making Measurement Make Sense (3MS), which was launched in 2011 by the ANA, the Interactive Advertising Bureau (IAB), and the 4A’s in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.

Moving 3MS Priorities Forward: A Status Report

George Ivie, president and CEO of Media Rating Council, Inc. (MRC) discussed the status of the cross-platform measurement initiative Making Measurement Make Sense (3MS), which was launched in 2011 by the ANA, the Interactive Advertising Bureau (IAB), and the 4A’s in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.

Key Findings Report: 2013 ANA Marketers’ Top Concerns Survey

This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.

Multi-Channel Marketing Campaign Performance Analysis

According to this report from InsightExpress, as more advertisers buy media across multiple channels for integrated marketing campaigns, the need for holistic measurement becomes greater.

The New York Times 2012 Cross-Platform News Study

Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.

The New York Times 2012 Cross-Platform News Study

Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.

Google: The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior

This Q2 2012 research brief is based on a study which was conducted by Google, in partnership with Ipsos and Sterling Brands, in order to better understand the new multi-screen world of today’s consumer.

TV and Video: Adapting to the Changing Media Landscape

Featuring case studies from A+E Networks, Corning Incorporated, and Mattel, this ANA Insight Brief discusses the promise of interactive TV, the prominence of the second and third screen, and how to build brands with online video. Survey research by ANA and Forrester on the future of TV and video advertising is also included.

Tablets: Extending the Print Experience

A panel of industry experts debated the impact of tablets on the publishing and advertising industries.

Tablets: Extending the Print Experience

A panel of industry experts debated the impact of tablets on the publishing and advertising industries.

Context Matters

All media exist alongside and in the context of the others. The sooner a consumer-centric media model prevails over the current and historic media-centric one, the sooner brand marketers can take full advantage of the “anytime, anywhere” reality of today’s media ecosystem.

The New York Times 2012 Cross-Platform News Study

Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.

The New York Times 2012 Cross-Platform News Study

Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.

Cross-Platform Ratings and Cross-Budget YouTube

According to this report from the Pivotal Research Group, online video consumption continues to grow, led primarily by YouTube.

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