Cross-Media
Making Marketing Make Sense
In this presentation, the ANA and the IAB discussed The Cross Platform Measurement initiative, Making Marketing Make Sense (3MS), which was was launched in March 2011 by the ANA, IAB and the 4A's in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
Consumer-Centric Cross-Media Content Planning
This presentation breaks down the results of a pilot program launched by the Coalition for Innovative Media Measurement (CIMM) and the Media Behavior Institute (MBI), which looked at how life context data could improve cross-platform measurement.
FedEx Launches an Integrated Campaign to Optimize Multiple Digital Channels
Dennis Shirokov, marketing manager, FedEx, and David Skinner, SVP, client solutions/account management, [x+1], discussed how FedEx created its first end-to-end interactive campaign which leveraged multiple channels to provide an optimized online experience.
Best Practices in Cross-Platform Advertising Effectiveness Measurement
According to the Coalition for Innovative Media Measurement (CIMM), increases in mobile usage are heightening interest in improving cross-platform measurement practices.
Cross-Platform Optimization: Getting to a Smarter Mix
This recent Yahoo! study highlights how Yahoo! and Nielsen partnered on a new methodology for identifying how to optimize a smarter media mix across multiple platforms, which they then tested with four campaigns for TV, print, and online.
SoLoMo: The Collision of Social, Local, and Mobile Media
Mike Kelly, CEO and president, The Weather Channel, discussed how his organization has used the inherent social, local, and mobile nature of weather to become a major cross-platform media company.
SoLoMo: The Collision of Social, Local, and Mobile Media
Mike Kelly, CEO and president, The Weather Channel, discussed how his organization has used the inherent social, local, and mobile nature of weather to become a major cross-platform media company.
Optimizing Media Spend Allocations
Wes Nichols, co-founder and CEO of MarketShare, a leading industry cross-media analytics solutions provider, provided thoughts on objectively optimizing marketing and media resources.
The Nielsen Company: Cross Platform Report Q1 2011
The Cross Platform Report for Quarter 1, 2011, from The Nielsen Company, provides an in-depth look at today’s video consumer.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
Interview with Susan Whiting, Vice Chair and Chief Diversity Officer, Nielsen
Nielsen’s vice chair addresses pressing questions from ANA TV & Video Committee members. Topics include rating systems, cross-media/multiplatform research analysis, and econometric tools.
The Connected Consumer: How to Use Connected Devices to Enhance the Viewing Experience
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
The Connected Consumer: How to Use Connected Devices to Enhance the Viewing Experience
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
The Connected Consumer: How to Use Connected Devices to Enhance the Viewing Experience
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
Understanding the Cross-Platform Playing Field
Elizabeth Ellers, executive vice president, corporate research at Univision, Howard Shimmel, senior vice president, media product leadership at The Nielsen Company, Barbara J. Singer, vice president, advertiser insights & strategy at ESPN, and Manny Palomo, director, strategic marketing and communications, Latino initiatives at Best Buy Co., Inc. discussed cross-platform strategies, as well as key learnings from the 2010 World Cup.
Understanding the Cross-Platform Playing Field
Elizabeth Ellers, executive vice president, corporate research at Univision, Howard Shimmel, senior vice president, media product leadership at The Nielsen Company, Barbara J. Singer, vice president, advertiser insights & strategy at ESPN, and Manny Palomo, director, strategic marketing and communications, Latino initiatives at Best Buy Co., Inc. discussed cross-platform strategies, as well as key learnings from the 2010 World Cup.
Cross-Platform Advertising: Are All Exposures Equal?
David Kaplan, SVP, Research & Product Development, Nielsen IAG, shared insights based on Nielsen IAG's online advertising effectiveness measurement.
