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Deliberate Diverse Media Investments Can Power Business Growth
POVs March 21, 2024AIMM’s Diverse Media Growthfronts brings together brand-side marketers with diverse media outlets and buyers. Learn more about the Growthfronts and how the event is helping the industry to become more dedicated to multicultural media investments.
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The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
Knowledge Partners March 12, 2024This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.
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The 100 Percent Digital TV Future Isn’t Coming. It’s Already Here
Knowledge Partners November 30, 2023The shift to digital TV is not future speculation; it's the current reality. Over half of U.S. internet users now watch ad-supported on-demand video, indicating a shift in advertising strategies. As TV digitizes, advertising is pivoting from channel-focused to audience-focused, promising more precise targeting and measurable outcomes.
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How Prudential Activated Curtain Up on Broadway
Event Recaps November 15, 2023Prudential, the title sponsor of the Curtain Up Broadway Festival, supported the event with activations across print, digital, video, and experiential channels.
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How CNBC Measures Today’s Evolved Business Audiences
Event Recaps November 14, 2023CNBC’s KC Sullivan, president, and Margaret de Luna, SVP and general manager of direct-to-consumer, joined <i>Fast Money</i>’s Melissa Lee to discuss CNBC’s approach to audience measurement and engagement, and key marketing principles to reach today’s business audiences.
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How This Organization Raised Vaccine Rates in Anti-Vax Land
Multicultural Excellence Awards November 13, 2023By creating messaging targeted toward vehement anti-vaxxers in the Permian Basin of western Texas and New Mexico, Permian Strategic Partnership was able to convince thousands of “vaccine curious” individuals to finally get the COVID-19 vaccine.
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Riviana Shakes Up Boring Rice Category with Non-Traditional Messaging
Multicultural Excellence Awards November 13, 2023To stand out in a traditionally “boring” category, Riviana promoted its Mahatma rice brand with culture-first messaging targeted toward young people who were known to be culinary explorers.
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Reaching a Global Audience with the McDonald’s World Cup Campaign
Conference Session Videos November 8, 2023In this video, McDonald’s showcased how the brand turned its 2022 FIFA World Cup sponsorship into a massive success by developing a simple message that brought fans together across countries and cultures, united by their love of soccer.
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Reaching a Global Audience with the McDonald’s World Cup Campaign
Event Recaps November 8, 2023McDonald’s showcased how the brand turned its 2022 FIFA World Cup sponsorship into a massive success by developing a simple message that brought fans together across countries and cultures, united by their love of soccer.
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What Are the Key Ingredients for Storytelling That Move the Needle
Podcast Clips November 7, 2023Solitaire Townsend, author of The Solutionists: How Business Can Fix the Future, explains why having a good product or service is simply not enough for brands in today’s market. Instead, she says brands must also be expert storytellers and provides some tips for how to achieve that.
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What Happens When Media Consumption Rates Peak?
B2C November 1, 2023Media usage may be moving toward a tipping point in which consumer consumption rates for both traditional media and digital channels reach saturation. Marketers will have to alter their engagement strategies to capture more elusive consumers.
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Session Video from ANA 1-Day Members-Only Conference: Data Smart Omnichannel Marketing
Conference Session Videos October 11, 2023In this video, speakers from Lowe’s, American Express, USPS, and more discussed how brands are using data smartly and responsibly to succeed during turbulent economic times.
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How Kay Jewelers Hijacked the New Year’s Eve Ball Drop
Event Recaps October 3, 2023Kay Jewelers shared how it was able to turn the Times Square Ball Drop into an iconic brand moment that helped its 30-year-old tagline gain new relevance.
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How Helping Up Mission Connected with a Hard-to-Reach Audience
Event Recaps September 13, 2023Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.
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How Helping Up Mission Connected with a Hard-to-Reach Audience
Conference Session Videos September 13, 2023In this video, Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.
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Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations
Event Recaps September 12, 2023Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.
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Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations
Conference Session Videos September 12, 2023In this video, Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Event Recaps September 12, 20237-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose as the driving force behind all of its marketing, leveraged partnerships that drove engagement for the brand, and capitalized on niche cultural moments to create more authentic connections with its biggest fans.
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Conference Session Videos September 12, 2023In this video, 7-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose, leveraged partnerships, and capitalized on niche cultural moments.
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Conference Highlights September 12, 20237-Elelven is leaning into its car culture community to drive activation strategies.
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