User-generated Content

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For Havas Worldwide, Chicago Interns Navigating Instagram is a Must

Havas is using Instagram as a hiring tool for it summer internship program in order to find employees that will help maximize the agency's social presence.

Intel Develops a Branded Content Formula to Ensure Repeated Success

Billie Goldman, partner marketing at Intel Corporation, shared Intel’s content marketing approach and key learnings from launching award-winning branded video content that went viral, engaged target consumers, and drove results.

Intel Develops a Branded Content Formula to Ensure Repeated Success

In this presentation, Billie Goldman, partner marketing at Intel Corporation, shared Intel’s content marketing approach and key learnings from launching award-winning branded video content that went viral, engaged target consumers, and drove results.

An Industry Expert Shares How to Create Long-Lasting Customer Interactions in Social Media

Ben Blakesley, author of Get Social: A Practical Guide to Using Social Media for Business, shared how to create social strategies and content, manage socially enabled marketing campaigns, implement channel management processes, and form relationships with current and prospective clients via social channels.

An Industry Expert Shares How to Create Long-Lasting Customer Interactions in Social Media

In this presentation, Ben Blakesley, author of Get Social: A Practical Guide to Using Social Media for Business, shared how to create social strategies and content, manage socially enabled marketing campaigns, implement channel management processes, and form relationships with current and prospective clients via social channels.

Nissan Celebrates Social Media Innovation

Erich Marx, director, website and social media marketing at Nissan North America, Inc. unveiled how the brand seamlessly integrated social media into its marketing strategy.

Nissan Celebrates Social Media Innovation

In this presentation, Erich Marx, director, website and social media marketing at Nissan North America, Inc. unveiled how the brand seamlessly integrated social media into its marketing strategy.

Mizuno USA: Straight from the Heart Marketing

As a value-driven brand, Mizuno believes that sport is transformative, and as such, has brought this passion to life across all of its divisions.

Rewarding Interactions

In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions — specifically, social interactions that translate to engagement and advocacy.

Brands on Twitter Draw Crowds but Not Conversation

Twitter has become a linchpin of brands’ social media marketing efforts, but while the microblogging service can generate large crowds around brands and celebrities, it doesn’t necessarily spark conversation among them.

Seven Trends Changing the Way Brands Market to Consumers

Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Seven Trends Changing the Way Brands Market to Consumers

In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Seven Trends Changing the Way Brands Market to Consumers

In this presentation, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Game of Thrones '#RoastJoffrey' Case Study

Jim Marsh, social media director at HBO, and Josh Lenze, account director at 360i, shared the compelling and groundbreaking campaign that generated nearly 800 million total earned media impressions and one million total engagements across platforms.

Game of Thrones '#RoastJoffrey' Case Study

In this presentation, Jim Marsh, social media director at HBO, and Josh Lenze, account director at 360i, shared the compelling and groundbreaking campaign that generated nearly 800 million total earned media impressions and one million total engagements across platforms.

Experiential Digital Brand Experiences

Jim Scott, founder and managing partner of mono, shared how Lucy Activewear created an interactive, celebratory experiential campaign designed to be shared on social.

Experiential Digital Brand Experiences

In this presentation, Jim Scott, founder and managing partner of mono, shared how Lucy Activewear created an interactive, celebratory experiential campaign designed to be shared on social.

Five Trends That Will Define Branded Video in 2014

Branded video reached new heights in 2013. More than 38 percent of new campaigns achieved more than one million views in 2013, compared with 26 percent in the year prior.

Real-Time Marketing: The Agility to Leverage "Now"

This report, based on interviews with 18 executive industry practitioners, explains the benefits of real-time marketing, outlines the business cases to which it can be applied, and identifies the best practices and steps necessary to move an enterprise toward RTM readiness.

The Influencer Conundrum — Who Do You Choose?

In 2013, influencer marketing was top of mind, and in 2014 getting to influencers remains an important goal. The latest research tells us that 74 percent of marketers plan to deploy influencer marketing in the next 12 months. But what exactly is an influencer, and what exactly does influencer marketing do for your brand?

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