SEO/SEM
Chango Retargeting Barometer: What Marketers and Agencies Really Think of Retargeting
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
Maximizing Content Through Online Video
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
Maximizing Content Through Online Video
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
Maximizing Content Through Online Video
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
Chango: Search Retargeting Barometer: Why Marketers Are Paying Attention
In this white paper Chango shares insights on how search retargeting (the fastest growing form of retargeting) is used for acquisitions, prospecting, and competitor conquests.
Chango: View-Through Attribution Exposed
In this white paper Chango examines the key arguments for and against the use of view-through attribution as a significant marketing metric.
Maximizing the Power of Online Video
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
Chango: The Seven Types of Effective Retargeting
This infographic from Chango details seven types of effective retargeting for both off-site and on-site events.
Chango: Which Retargeting Is Right For You?
This infographic from Chango offers a flowchart of questions to help marketers determine which types of retargeting best fit their needs.
Chango: Retargeting for Retailers: Driving More Dollars
In this white paper Chango provides key insights and best practices to retailers on retargeting.
Chango: Retargeting Exposed
In this white paper Chango provides key insights to marketers about retargeting.
Google: The Evolving Media Landscape
Brian Jackson, head of industry, financial services, Google, discussed how the rising trend of the always-on consumer is having a dramatic impact on marketing and advertising.
Google: The Evolving Media Landscape
Brian Jackson, head of industry, financial services, Google, discussed how the rising trend of the always-on consumer is having a dramatic impact on marketing and advertising.
50 Quick Wins for Optimal Website Performance
This guide from Mediative discusses how to maximize your website’s ROI by improving usability, enhancing landing pages, and focusing on SEO.
Digital Marketing Success Kit
This guidebook from Mediative provides marketers with tips for succeeding in up and coming digital spaces, such as Facebook advertising, Google Places, location-based services, and group-buying sites.
Paid Search Advertising Insights: Online Stock Brokerages
Kantar Media recently examined the paid search tactics of three online stock brokerage companies — E-Trade, TD Ameritrade, and Scottrade.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Cisco Case Study: Google AdWords Mobile Search Engine Marketing (SEM) Campaign
Cisco, the hi-tech B-to-B vendor, used Google AdWords to launch a mobile search engine marketing (SEM) campaign to drive traffic to their European mobile sites and further strengthen ties between their brand and the public.
ComScore's 2010 U.S. Digital Year in Review and What to Expect
Gian Fulgoni, executive chairman and co-founder, ComScore, and Andrew Lipsman, senior director of industry analysis, ComScore, discussed ComScore's 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.
ComScore's 2010 U.S. Digital Year in Review and What to Expect
Gian Fulgoni, executive chairman and co-founder, ComScore, and Andrew Lipsman, senior director of industry analysis, ComScore, discussed ComScore's 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.
