SEO/SEM

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Brands Favor Social Media for Local Promotions

To target consumers in local markets, national brands increasingly look to social media before more conventional channels, such as email, sponsorship, or newspapers.

Maximizing Video Production Spend: Influencers and Crowdsourcing

Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Maximizing Video Production Spend: Influencers and Crowdsourcing

In this presentation, Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Brand Engagement in the Participation Age

To inform marketers’ engagement strategy, Advertising Age and Google conducted two surveys in parallel. Six core insights from these surveys will help evaluate, modify, and actively manage an online engagement strategy.

Discovering and Testing Brand Associations

Brands work hard to establish their identities. Does it match what consumers think? Search data can be a helpful gauge.

How Marketers Can Weigh In on Weight Loss

For today's consumers, the journey to weight loss typically begins with a search query. To better understand the impact of digital marketing, Google conducted a study with research firm The Modellers.

Digital Marketing and Social Media Trends That Will Shape 2014

Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.

Digital Marketing and Social Media Trends That Will Shape 2014

In this webinar video, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.

Digital Marketing and Social Media Trends That Will Shape 2014

In this webinar presentation, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.

Sizing Up the Competition

In this study, Google looks at the competitive search landscape for top U.S. retailers for 2013, including Macy’s, Kohl’s, Walmart, Sears, Target, Kmart, Bloomingdale's, Saks, Nordstrom, JCPenney, Dillard's, Bed Bath & Beyond, and Costco.

The Top Online Brand Protection Strategies For 2014

2014 brings even more new generic top-level domain launches, opening new frontiers across the Internet landscape for potential brand abuse or new business possibilities. Be one step ahead and implement these best practices for your online brand protection strategy in 2014.

Why CMOs Need To Take Another Look at Search

Sargi Mann, VP director of search marketing at Carat, explains how search can provide unparalleled global scale, rich insights into potential customers, and a real-time look at what matters most to them.

Chango: The Retargeting Barometer Report

Chango surveyed nearly 300 media buyers in the U.S., Canada, and the U.K. in the fourth quarter of 2013 to explore how retargeting is being used across industries.

How Effective Are Mobile Ads at Driving Traffic?

It’s important to understand the impact of the mobile ads that appear above and below search results. Google’s latest study looks at how many unique site visits are driven by search ads.

How Hess Express Innovates Through Integrated Mobile Marketing

Jaime Liszczak, marketing manager at Hess Corporation, and John Lynch, search engine marketing strategist at The Halo Group, shared a Hess Express integrated mobile case study, and discussed challenges, strategies, and lessons learned.

How Hess Express Innovates Through Integrated Mobile Marketing

In this presentation, Jaime Liszczak, marketing manager at Hess Corporation, and John Lynch, search engine marketing strategist at The Halo Group, shared a Hess Express integrated mobile case study, and discussed challenges, strategies, and lessons learned.

Brand USA Case Study

Brand USA used Engagement Ads to create a beautiful, immersive and interactive travel guide inspiring tourists to come “Discover America.”

LG Germany Case Study

Read how LG Germany used YouTube to create awareness and influence consideration for its new Optimus G phone.

A Brand Planning Power Tool

For brand marketers, search is a potential gold mine. There are fascinating insights to be discovered — about consumers, brands, industries, companies, culture — through readily-available search data.

The Programmatic Mind: A Marketer's Utopia, Issue Three

In the third issue of The Programmatic Mind, the quarterly journal looks ahead to 2023 to see where programmatic marketing is heading and how it might change the industry.

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