Andreas Ramos, search director, and Matt Smith, senior manager, Acxiom Digital, discussed recent trends in search engine optimization (SEO), social media, and mobile devices.
Beth Lubov Butrymowicz, global media manager, Intel Corporation, discussed how Intel became one of the leaders in the mobile marketing space through its award-nominated "Work Smarter" mobile campaign.
Knowing the differences between search engine users could lead to more effective online advertising. New research suggests that audience size may not be the only factor worth considering when deciding which search engine to focus your efforts on.
The U.S. Postal Service had an aggressive goal of increasing revenue and volume in expedited package shipping, a declining category dominated by two iconic brands. Its Simpler Way to Ship campaign demonstrated there was an easier, more economical way to ship.
The Madden NFL campaign at Walmart stimulated growth for an established brand, Gillette Fusion. Fusion razor sales at Walmart surged 5 percent while sales everywhere else declined.
For Philadelphia Cream Cheese to grow, it needed to shift consumer behavior towards cooking with the brand. Real Women Of Philadelphia grew out of a key insight that women need a new idea endorsed before they'll try it — cooking being no exception.