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Connecting the Chief Sustainability Officer with the Chief Marketing Officer
Industry Insights April 11, 2024As sustainability efforts of companies continue to grow, many chief sustainability officers are turning their attention beyond their immediate issues to look at their footprint in marketing and advertising. It can only be beneficial to connect efforts in our industry with those experts, especially in the definition of emissions when it comes to marketing and advertising. We spoke to Bill Wescott, managing partner at Brain Oxygen LLC about this.
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A Cure for Purpose Paralysis
Beyond Profit Podcast April 9, 2024In this episode of Beyond Profit, Peter Bardell, cofounder of Revolt, joins host Ken Beaulieu to discuss the company's purpose research in detail. One finding is that using more “centrist” language in marketing and advertising, as opposed to left- or right-leaning language, can make a positive difference.
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Why Current Anti-MFA Approaches Aren’t Enough
Industry Insights April 9, 2024The latest made-for-advertising scandal shows that, while industry attention to so-called MFA sites has skyrocketed in recent months, it’s harder for brands to avoid MFAs than many in digital advertising suggest.
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Brand and Sustainability: The Planet, People, and Society
ASK Answers April 9, 2024How are brands embracing and promoting sustainability?
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Steering a Unique Message at Toyota
Social Impact April 8, 2024Mike Tripp, group VP of Toyota Marketing at Toyota Motor North America, says it's a challenge to educate consumers on the various types of cars that are designed to reduce carbon emissions and to tell a compelling story to discerning buyers.
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Greenwashing, And How to Avoid It
Industry Insights April 4, 2024Greenwashing is advertising that carries misleading environmental claims, and it is a serious issue. An issue that could damage public trust in the genuine sustainable claims that brands make. It is essential that, as an industry, we promote our clients in totally open, honest, and transparent ways so that we can preserve the public’s trust in our work. Greenwashing not only erodes trust towards advertising (thus, reducing overall advertising effectiveness) but could even discourage companies from promoting their green initiatives, in fear of being labelled “greenwashers.” This is a topic that we need to get right.
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Hot Topics in Retail for 2024
Event Recaps March 20, 2024Speakers from the music, apparel, and luxury jewelry sectors discussed a range of issues pertaining to retail, including: consumer protection, regulatory compliance, intellectual property, contractual obligations, sustainability practices, customer loyalty programs, and omnichannel experiences.
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Making Media Sustainability a Priority
Event Recaps March 20, 2024Speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
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The Progress Check: Sustainability
Knowledge Partners March 14, 2024Cannes LIONS’ first ever progress report on sustainability recognizes the progress the marketing supply chain is making on reducing our impact on the planet while driving growth and includes case studies showing the progress LIONS has seen in the last 12 months.
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Greenwashing versus Greenhushing
Webinar Rewinds March 14, 2024As businesses try to meet consumer demand around environmental and sustainability practices, the number of lawsuits challenging such marketing has increased. This webinar provided practical tips and advice on how to communicate the good things you’re doing, without increasing the risk of a legal challenge.
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Brand Purpose and Sustainability
Industry Insights March 12, 2024As the effects of climate change threaten society in more and more ways, a growing number of companies are working to integrate sustainability initiatives into their brand purposes. Efforts to do so, however, can often be beset with questions and uncertainty. To bring added clarity to the matter, consider three tips shared by guests on the ANA Center for Brand Purpose’s Beyond Profit podcast.
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We Need to Level Up If We Want to Hit Sustainability Targets
Industry Insights March 11, 2024Sustainable media is not a new topic. The numbers around advertising emissions have long been discussed at industry events and in the press. To reach sustainability targets in the realm of media, it is crucial to bridge the gap between discussions on sustainable practices and their effective implementation. While numerous marketing technology solutions promise emission reduction, there seems to be disparity in how agencies and clients approach the issue.
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What Advertisers Need to Do for a More Sustainable Super Bowl 2025
Industry Insights February 29, 2024You’ve already likely read several articles recapping and the ads, and even the sustainability issues around the Super Bowl, but, before you tune out, this is about the specifics that we need to get into to make sure next year isn’t a repeat with a lack of sustainability consideration in the advertising.
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Scoring Consumers’ Perceptions of Leading Supermarkets' Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading supermarkets’ commitment to the environment, society, and governance (ESG).
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Scoring Consumers’ Perceptions of Apparel Brands’ Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading supermarkets’ commitment to the environment, society, and governance (ESG).
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Scoring Consumers’ Perceptions of Beer Brands’ Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading beer brands’ commitment to the environment, society, and governance (ESG).
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How Much Does Sustainability Drive Consideration in Your Sector?
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance quantifies how much of a role a brand’s commitment to sustainability plays in driving consideration in a variety of sectors.
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Sustainability's Role in Driving Consideration
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance quantifies how a commitment to sustainability measures up as a driver of consideration relative to other factors.
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Valuing Sustainability Perceptions
Event Recaps February 21, 2024The Brand Finance Sustainability Perceptions Index quantifies the value of sustainability perceptions for the first time.
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Practicing Good Corporate Citizenship Through Supplier Management: Johnson & Johnson’s Approach
Event Recaps February 1, 2024Johnson & Johnson described how it approaches supplier engagement in a way that reflects its commitments to the environment, social responsibility, and diversity and inclusion.
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