Local Brand Marketing
Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program
This report from Balihoo provides marketers with five steps for integrating digital into existing co-op marketing programs.
Why Mobile? Seven Tactics for a Killer Strategy
As mobile marketing grows in importance, marketers must also begin to consider the role that local mobile strategies play in their mix.
Local Marketing: Bringing the Message Home
Localism and targeting are more important than ever as technology is enabling marketers to have one-to-one conversations with consumers. Featuring case studies from ANA members BP, Coca-Cola, and Walmart, this Insight Brief discusses how national brands are going local. Read why local TV is more relevant than ever and why having a local social media page is essential.
Leveraging Geo-Social Data to Unlock Mobile and Local Targeting at Scale
Brett Martin, CEO of Sonar, discussed how Sonar translates geo-social data into rich audience segments.
Leveraging Geo-Social Data to Unlock Mobile and Local Targeting at Scale
Brett Martin, CEO of Sonar, discussed how Sonar translates geo-social data into rich audience segments.
Balihoo Study: National Brand Use of Digital in Local Marketing
This micro study from Balihoo found that two-thirds of marketers believe that local digital marketing is extremely or very important when it comes to achieving national brand success.
The Mojo of SoLoMo
For Walmart’s Stephen Quinn, ANA’s new board chair, the convergence of social, local, and mobile (SoLoMo) spells revolution. Quinn also weighs in on some of the topics he hopes will produce spirited discussion over the course of his term.
Local Marketing Automation: Translating National Strategies into Local Executions
This white paper from Balihoo argues that the most efficient way for a national brand to generate demand at the local level is to implement a local marketing automation platform that integrates technology with services to drive enterprise-level marketing strategy and implementation throughout an affiliate network.
Going Local: A Marketing How-To Guide for National Brands
This guidebook explores how national brands can integrate more local efforts into their marketing campaigns by exploring the local web, optimizing online local listings, enabling local pay per click, and scaling social media at the local level.
Game Changer
Local advertising on a national level is making a difference for big brands. It's predicted to pass the $100 billion mark in 2013, up from $91 billion in 2011.
Local Matters
The best way to win an audience is to communicate at the local level. There is a level of trust for the local broadcast stations that can’t be replicated nationally.
Mass Medium Unmatched
As TV continues to change and grow, the interactivity is becoming increasingly more important. It's time to reinvent the television station as the entry point for local media consumers.
The New TV Station: Today’s Local Media Content Provider
As viewers “opt in” to a broadcaster’s local media community, marketers can tap in to a number of advertising opportunities to reach active, engaged, and opinionated consumers.
National Brand Use of Local Marketing and ROI Metrics
This micro study from Balihoo shows that 66% of brands are currently investing in local marketing.
On the Mark
Digital technologies make it easier than ever for brands to connect at a local level. Discover how Coca-Cola, Burger King, Pepsi, and Dunkin' Donuts are using digital to market their brands globally.
Everything Facebook Really Needed to Know about Reaching People, It Learned from Local Television
Abby Auerbach, executive vice president and chief marketing officer, TVB, provided an in-depth look at how local broadcast television delivers on marketers' long-sought desire for personal connections with consumers and offers the intimacy of social media with the scale of television.
Five Tips for Making the Most of Local Websites
When trying to launch or improve a national brand’s local marketing efforts, it’s important to put a local website in place first.
Local Websites: Driving Sales Growth for National Brands
According to Balihoo, having a local presence online is now imperative for national brands to ensure that the consumer can find their resellers at the local level.
The Local Web: The Linchpin to Successful Local Marketing
This white paper from Balihoo explores why national brands may be falling short when it comes to local marketing, despite the fact that local marketing is a critical component of national success.
Worldly View
Read about insights from AB InBev CMO Chris Burggraeve on marketing to a global audience. He covers global strategy implementation, new media platforms, and more.
