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  • Nonprofit Federation Member Spotlight Series: CARE

    Industry Insights   March 25, 2024  

    ANA member CARE works around the globe to save lives, defeat poverty and achieve social justice. CARE’s CMO Monica Rowe spent nearly 20 years working for some of the world’s most influential fashion and beauty brands before transitioning to the for-purpose space. Alicia Osgood, director of communications for the ANA Nonprofit Federation, spoke with Monica about marketing humanity and how CARE overcomes the economic storms by innovating, embracing new technologies, and maximizing partnerships.

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  • Don't Count Out Direct Mail Just Yet

    Social Impact   March 25, 2024  

    For many years, observers have predicted the demise of direct mail for reaching and cultivating nonprofit donors. But, according to many nonprofits and other fundraising experts, direct mail has survived — and even maintained its central role in fundraising campaigns.

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  • Reshaping Fitness Through Purpose, with Planet Fitness and Barkley

    Marketing Futures Podcast   March 19, 2024  

    Marketing Futures Podcast host Mike Berberich talked to Planet Fitness’ Jamie Medeiros and Barkley’s Katy Hornaday about the advantages of being a “purpose native” brand.

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  • A Creative Way to Support Kids’ Emotional Well-Being

    Beyond Profit Podcast   March 19, 2024  

    In this episode of Beyond Profit, host Ken Beaulieu discusses Cai & Kate, an imaginative video series that focuses on the well-being of children ages three to six years old, with William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the agency Mower.

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  • Brand Purpose and Sustainability

    Industry Insights   March 12, 2024  

    As the effects of climate change threaten society in more and more ways, a growing number of companies are working to integrate sustainability initiatives into their brand purposes. Efforts to do so, however, can often be beset with questions and uncertainty. To bring added clarity to the matter, consider three tips shared by guests on the ANA Center for Brand Purpose’s Beyond Profit podcast.

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  • Katie Williams, Chief Marketing & PR Officer at Haleon, Talks Purpose

    Industry Insights   March 12, 2024  

    Katie Williams, chief marketing and PR officer at Haleon U.S., will discuss the process of developing purpose while accelerating growth, as well as share learnings at the upcoming ANA Brand Masters Conference on April 15 to 17.

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  • How AT&T Enhanced Its Purpose

    Event Recaps   March 7, 2024  

    Jasmine Allen of AT&T explained how the brand aligned a culturally relevant sponsorship campaign with its newly launched purpose program.

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  • Thistle Farms: A Model for Women’s Recovery

    Beyond Profit Podcast   March 5, 2024  

    In this episode of Beyond Profit, Becca Stevens joins host Ken Beaulieu to discuss the remarkable growth of Thistle Farms, how the organization drives its movement through fundraising, its legal and legislative advocacy, and why love is the most powerful force for change in the world.

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  • Brand Purpose as Competitive Advantage

    Industry Insights   March 5, 2024  

    More and more companies are embracing brand purpose; however, many continue to do so simply because “it’s the right thing to do.” While true, this position ignores the competitive advantage that the adoption of a brand purpose can afford an organization. To illuminate this matter, guests of the ANA Center for Brand Purpose’s Beyond Profit podcast shared three observations on the benefits of purpose that go beyond altruism.

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  • Brand Purpose and Diversity

    Industry Insights   February 27, 2024  

    Pursuing diversity is an increasingly urgent area of focus for many companies. However, how to champion the cause effectively and ultimately reap its benefits can be mysterious. To guide organizations in these efforts, guests of the ANA Center for Brand Purpose’s Beyond Profit podcast shared three tips.

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  • The Fundraising Forecast: Top 10 Insights to Talk About in 2024

    Knowledge Partners   February 27, 2024  

    Blakely shares the latest research on donor attitudes in the U.S. as well as in-depth insights from thousands of donors who have shared their needs, motivations and connections through the brand’s affinity work, plus amalgamated trends based on performance metrics from more than 30 charities.

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  • Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution

    Behind the Campaign   February 27, 2024  

    Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment by only accepted ad dollars from brands demonstrating meaningful investment in initiatives, policies, and causes for women’s equality.

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  • The Fundraising Forecast in Canada: Top 10 Insights to Talk About in 2024

    Knowledge Partners   February 22, 2024  

    Blakely shares the latest research on donor attitudes in Canada as well as in-depth insights from donors and trends based on performance metrics from more than 30 charities.

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  • How PersonalRX Is Reinventing the Pharmacy Business

    Beyond Profit Podcast   February 20, 2024  

    As founder and CEO of PersonalRX, Larry Margolis is changing the very nature of the pharmacy business through innovation and technology. In this episode of Beyond Profit, Larry joins hosts Ken Beaulieu and Lana McGilvray, to discuss the growth of PersonalRX and the power of purpose.

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  • Measuring Success in Brand Purpose

    Industry Insights   February 20, 2024  

    While more and more companies are embracing brand purpose, a reliable way of gauging the effect of such initiatives often remains elusive. Consider, however, the observations of three guests of the ANA Center for Brand Purpose’s Beyond Profit podcast. Below, they explain their philosophies of and approaches to measuring the impact of brand purpose on their organizations.

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  • Nonprofit Federation Member Spotlight Series: American Diabetes Association (ADA)

    Industry Insights   February 15, 2024  

    ANA member American Diabetes Association (ADA) is working to prevent and cure diabetes and improve the lives of everyone affected by the disease. As ADA’s chief marketing and digital officer, Simone Grapini-Goodman is tasked with a broad remit of responsibilities to fulfill the organization’s mission. Alicia Osgood, director of communications for the ANA Nonprofit Federation, spoke with Simone about her journey to ADA, how ADA is navigating a tough fundraising environment, embracing new technologies, and powering their purpose through partnerships.

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  • Bringing Purpose to Life Through Storytelling

    POVs   February 14, 2024  

    Beyond Profit host Ken Beaulieu shares four tips to bring your brand purpose to life through authentic storytelling and create a powerful differentiator for your business.

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  • How to Recognize and Avoid Purpose-Washing

    Industry Insights   February 13, 2024  

    While brand purpose has become a requirement for companies seeking to appeal to younger generations of consumers, the pursuit of it can be haunted by the dark twin of purpose: purpose-washing. Fortunately, guests on the ANA Center for Brand Purpose’s Beyond Profit podcast periodically offer advice on how to avoid this danger, and three tips from the show follow below.

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  • On the Hill and in the States: Virtual Town Hall Series

    Webinar Rewinds   February 7, 2024  

    In this webinar, learn about the latest on postal, data privacy, and charitable giving incentives as they are advanced on Capitol Hill and at the state level.

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  • Finding Purpose in Life and in Marketing

    Beyond Profit Podcast   February 6, 2024  

    Branding expert Jay Mandel says marketing and life have a lot in common. In this episode of Beyond Profit, Jay joins host Ken Beaulieu to discuss his own transformative journey, ways to find purpose in the workplace, how to design a purposeful roadmap for marketing, and more.

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