Advertising Engagement & Effectiveness
comScore Multi-Screen Measurement Study
Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.
comScore Multi-Screen Measurement Study
Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.
Cross-Platform Metrics: Many Things Change, the Math Doesn’t
Artie Bulgrin, senior vice president, research & analytics, ESPN, offered ESPN’s perspective on which metrics are needed to improve cross-platform measurement.
Cross-Platform Metrics: Many Things Change, the Math Doesn’t
Artie Bulgrin, senior vice president, research & analytics, ESPN, offered ESPN’s perspective on which metrics are needed to improve cross-platform measurement.
DPAA: Audience Metrics Guidelines
The DPAA (Digital Place-based Advertising Association) provides guidelines outlining the basis for recommended audience measurement metrics for digital place-based networks.
Industry Call to Action: Collaboration is the Key to Moving Forward
Patti Wakeling, global media insights director, Unilever, provided a first-hand perspective of the collective challenges that face the entire media industry in defining cross-platform video measurement.
Industry Call to Action: Collaboration is the Key to Moving Forward
Patti Wakeling, global media insights director, Unilever, provided a first-hand perspective of the collective challenges that face the entire media industry in defining cross-platform video measurement.
Marketing Leaders Share Business Challenges Driving Cross-Platform Measurement
David Marans, executive vice president, media, The ARF, led a panel discussion with four executives who addressed the business challenges behind cross-platform measurement and the steps which should be taken to move the media industry forward.
USA TouchPoints: An Agency’s Perspective
David Shiffman, senior vice president, research director, MediaVest, provided an overview of USA TouchPoints as an innovative new planning and consumer insights tool for cross-platform campaigns.
USA TouchPoints: An Agency’s Perspective
David Shiffman, senior vice president, research director, MediaVest, provided an overview of USA TouchPoints as an innovative new planning and consumer insights tool for cross-platform campaigns.
Yahoo!: The Impact of Social Features
Yahoo! offers findings from their measurement of the brand impact of a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars.
Michael Finn of BrightLine: A Perspective on ITV
Rick Howe, the ITV doctor, interviewed Michael Finn, president of BrightLine, about where television advertising has been and where it’s going now that interactive TV is a viable and appealing option for advertisers.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, insights and research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Sponsorship Marketing Measurement: No Longer a Myth
Containing data from ANA members, TD Bank and AB-InBev, this Insight Brief looks at how marketers can be more accountable when it comes to sponsorship measurement and ROI. ANA survey results are also shared in this helpful compilation of resources.
Which Companies Are the Most Social?
Sherri Maxson, director of interactive, U.S. Cellular Corporation, and Mike Jones, vice president of technology, Dachis Group, explained how companies are using the Social Business Index (SBI) to measure how "social" they are in "real time" compared to the competition.
Which Companies Are the Most Social?
Sherri Maxson, director of interactive, U.S. Cellular Corporation, and Mike Jones, vice president of technology, Dachis Group, explained how companies are using the Social Business Index (SBI) to measure how “social” they are in “real time” compared to the competition.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
American Licorice: Facebook Advertising Case Study
Michael Kelly, consumer communications manager, American Licorice, and Madalyn Friedman, marketing insights manager, American Licorice, presented a case study on their recent Facebook advertising campaign.
