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Search returned: 144 document(s).
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Dove Advances the Fight Against Race-Based Hair Discrimination
REGGIE Awards April 17, 2024Dove partnered with LinkedIn to combat race-based hair discrimination in the workplace.
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How AT&T Enhanced Its Purpose
Event Recaps March 7, 2024Jasmine Allen of AT&T explained how the brand aligned a culturally relevant sponsorship campaign with its newly launched purpose program.
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Marketing to African Americans
ASK Answers February 22, 2024How can my brand connect with African American audiences?
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Creative Activism: Driving Impact for the Black Community Through Grassroots Campaigns
Budgeting Brilliance (Campaigns ≤ $400,000) January 23, 2024Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.
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Making History of the Black Experience
Beyond Profit Podcast January 9, 2024In this episode of Beyond Profit, BROWNBAYLOR founder and CEO Dontrese Brown joins host Ken Beaulieu to discuss a virtual reality exploration of the Black experience, his advice to business leaders and marketers about taking on purposeful projects, creating an inclusive workplace culture, and more.
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U.S. Streaming Viewing by Race and Ethnicity
Money Slides November 21, 2023Nielsen gauges the viewership of streaming, cable, and broadcast content by Black Americans, Whites, Asians, and Hispanics in the U.S.
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Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective
Research Reports November 14, 2023The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.
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McDonald’s Connected with Black Members of Generation Z Through Its Future 22 Initiative
Multicultural Excellence Awards November 13, 2023To celebrate Black communities and deepen its connection with Black members of generation Z, McDonald’s launched “Future 22,” a digital campaign that highlighted the stories of 22 young Black people creating meaningful change within their communities.
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Sprite Zero Sugar’s Partnership with 'Black Panther: Wakanda Forever'
Multicultural Excellence Awards November 13, 2023Sprite Zero Sugar sought to design an end-to-end commerce campaign for its partnership with Marvel’s Black Panther: Wakanda Forever, targeting Black and Hispanic youth (between the ages of 16 to 24) with a passion for music, film, art, and entertainment.
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How ESPN Leveraged Its Partnerships to Provide Support to Black Businesses
Multicultural Excellence Awards November 13, 2023ESPN leveraged its partnership with the NBA to expand its Champion Black Businesses (CBB) initiative to provide exposure, guidance, and financial support to Black businesses and dismantle systemic barriers to their success.
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Connecting African Americans with their Ancestors
Multicultural Excellence Awards November 13, 2023Genealogical service Ancestry strove to assist African Americans trying to uncover their family histories, inspiring their efforts with a documentary film.
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Dove and LinkedIn Fight Hair Discrimination
Multicultural Excellence Awards November 13, 2023Dove and LinkedIn continue their efforts to pass the CROWN Act in all 50 states and end race-based hair discrimination in the workplace.
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McDonald’s Supports Black Change Leaders
Multicultural Excellence Awards November 13, 2023McDonald’s supported “change leaders” striving to make a difference in the Black community.
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Pepsi Digs in to Raise Visibility of Black-Owned Restaurants
Multicultural Excellence Awards November 13, 2023The Pepsi Dig In social media platform raises visibility for Black-owned Restaurants (BORs), giving people and the industry a way to find and dine, directly helping not only these restaurants but the Black community at large.
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Responses to "In-Culture" Ads, by the Numbers
Money Slides October 23, 2023The Hispanic Marketing Council and the Asian American Advertising Federation share data that quantifies the favorability with which Hispanic, Black, and Asian multicultural (MC) consumers view “in-culture” ads — both those appearing in diverse media and those appearing outside of “in-culture” environments.
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Driving Equality and Impact Through Branded Storytelling: "More Than That with Gia Peppers" and Why Diversity Is a Winning Strategy
Event Recaps October 11, 2023dentsu shared how it developed its award-winning radio show turned limited TV series, More Than That with Gia Peppers, to explore issues impacting the Black community and share what partner brands are doing to drive impact.
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Strategically Leveraging HBCUs to Attract Black Talent into Your Organizations
Event Recaps October 11, 2023Dr. Van Sapp, dean of Saint Augustine's School of Business, Management, and Technology, shared best practices about how to attract Black talent, specifically Black talent from HBCUs, into your organizations.
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Strategically Leveraging HBCUs to Attract Black Talent into Your Organizations
Conference Highlights October 11, 2023Marketers need to do a more strategic job of marketing to attract diverse talents from HBCUs.
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WeChat 101: A Primer on China’s Most-Used Social Media App
Money Slides September 11, 2023Tony Au, of multicultural marketing agency Ethnicity Matters, identifies the key features of WeChat’s platform and advertising ecosystem.
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How Mastercard Helped Black Female Small Business Owners
B2 Awards September 5, 2023Mastercard’s campaign targeted U.S. card issuers and financial institutions that focus on small businesses and small business owners. Through proprietary research-driven insights, Mastercard solidified and grew its issuer partnerships and brought in fintech partners to strengthen perceptions among small business owners.
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