Agencies by Type/Specialization

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How Internal Procurement Can Best Optimize the Agency/Client Relationship

Nick Thakkar, director of strategic sourcing at MDC Partners, shared how agencies, internal procurement, and clients can work together to maximize the marketing investment and foster innovation.

Leveraging Expertise: A Case for Less Restrictive Agency Conflict Policy

Tom Finneran, executive vice president of agency management services at the 4A’s, led a roundtable discussion on a rational approach to agency conflict management policy, featuring Matt Anthony, president of Y&R North America; Laurie Coots, former chief marketing officer at TBWA/Worldwide; Lauren Crampsie, worldwide chief marketing officer at Ogilvy & Mather; and Chris Shumaker, executive vice president and chief marketing officer at Draftfcb North America.

Leveraging Expertise: A Case for Less Restrictive Agency Conflict Policy

In this presentation, Tom Finneran, executive vice president of agency management services at the 4A’s, led a roundtable discussion on a rational approach to agency conflict management policy, featuring Matt Anthony, president of Y&R North America; Laurie Coots, former chief marketing officer at TBWA/Worldwide; Lauren Crampsie, worldwide chief marketing officer at Ogilvy & Mather; and Chris Shumaker, executive vice president and chief marketing officer at Draftfcb North America.

Total Market from Idea to Execution

ANA multicultural marketing and diversity committee chair Gilbert Dávila moderated a discussion featuring client-side marketers from Coca-Cola, Walmart, and General Mills about the key elements to success with a total market strategy.

Key Findings Report: 2013 Rise of the In-House Agency Survey

This report covers the findings from an ANA online survey of client-side marketers on the topic of in-house agencies. The objectives of this survey were to gain critical insights into the services that these agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies, among other issues.

Key Findings Report: 2013 Trends in Agency Compensation Survey, 16th Edition

This Research Report includes findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objectives of this survey were to provide industry background on agency compensation trends and practices, provide marketers a meaningful resource for comparing and assessing compensation agreements, and to serve as a baseline for predicting future industry arrangements and anticipating the direction of future change.

Research Report: 2013 ANA In-House Agency Survey and Follow-Up Survey

The Rise of the In-House Agency Research Report includes findings from the 2013 In-House Agency Survey and Follow-Up Survey. The objectives of these surveys were to gain critical insights into the penetration of in-house agencies, the services that these agencies handle, the degree to which external agencies are displaces by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies.

Research Report: 2013 Trends in Agency Compensation Survey, 16th Edition

This Research Report includes findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objectives of this survey were to provide general industry background on broader agency compensation trends and practices not found in any other report, provide marketers a meaningful resource for comparing and assessing their individual compensation agreements and practices, and serve as a baseline for predicting future industry arrangements and anticipating the direction of future change.

CRM Consulting Service RFP

Use this tool to help you design a Request for Proposal (RFP) for CRM Consulting Services.

PowerPresentation: 2013 In-House Agency Survey

This collection of data charts represents findings from the 2013 In-House Agency Survey. The objective of this survey was to gain critical insights into which companies are currently utilizing in-house agencies and to identify services these agencies handle, the benefits/drawbacks, and the internal costs of these agencies.

Member Update: Best Practices for Media Excellence

Laurie Greene, vice president, media director at Union Bank, shared the ANA West Coast Media Leadership Committee’s research on media excellence.

Member Update: Best Practices for Media Excellence

Laurie Greene, vice president, media director at Union Bank, shared the ANA West Coast Media Leadership Committee’s research on media excellence.

PowerPresentation: 2013 Trends in Agency Compensation Survey, 16th Edition

This collection of data charts represents findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objective of this survey was to gain critical insights into agency compensation trends and practices and to be a resource for marketers as to the most current compensation trend information.

Driving Efficiency and Cost Savings Through Corporate Trade

Bill Duggan, group executive vice president at ANA, moderated a discussion between Active International and its clients about the basics of corporate trade, and best practices on how to make it work for your company.

The 2013 RSW/AgencySearch Agency-Marketer Business Report

In this report RSW/AgencySearch shares survey results from marketer and agency respondents on issues related to agency selection criteria, the importance of agency specialization, and the impact of digital agencies.

Key Findings Report: 2012 ANA/MediaVest Mobile Marketing Survey

This Key Findings Report includes results from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.

Research Report: 2012 ANA/MediaVest Mobile Marketing Survey

This Research Report includes findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.

PowerPresentation: 2012 ANA/MediaVest Mobile Marketing Survey

This collection of data charts represents findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.

Debate: Unbundling vs. Centralizing Multicultural Creative and Media

Bill Duggan, group executive vice president, ANA, led a discussion with Monica Gadsby, chief executive officer, the Americas, Starcom MediaVest Group, and Shelley Yamane, president and chief strategic officer, Muse, on unbundling versus centralizing multicultural creative and media.

Research Report: 2012 Multicultural Marketing and Newer Media Survey

This Research Report includes highlights from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).

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