Agencies by Type/Specialization
PowerPresentation: 2013 Trends in Agency Compensation Survey, 16th Edition
This collection of data charts represents findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objective of this survey was to gain critical insights into agency compensation trends and practices and to be a resource for marketers as to the most current compensation trend information.
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
The 2013 RSW/AgencySearch Agency-Marketer Business Report
In this report RSW/AgencySearch shares survey results from marketer and agency respondents on issues related to agency selection criteria, the importance of agency specialization, and the impact of digital agencies.
Best Practices for Acquiring and Managing Agency Partners in the Digital Space
Kerry Kielb, senior consultant at The Bedford Group, Jon Cook, CEO of VML, and Rob Crigler, vice president, digital marketing at Rooms to Go, shared best practices for navigating the highly complex and fragmented digital agency industry.
Best Practices for Acquiring and Managing Agency Partners in the Digital Space
Kerry Kielb, senior consultant at The Bedford Group, Jon Cook, CEO of VML, and Rob Crigler, vice president, digital marketing at Rooms to Go, shared best practices for navigating the highly complex and fragmented digital agency industry.
R3: Winning at Asian Agency Management
In this recent white paper from R3 Worldwide marketers will learn about major shifts in the ways marketers are engaging with their agencies across Asia, how these shifts differ from one country to another, and what the implications of these trends are on agency-client relationships.
Intel’s Marketing Innovation Award Program
Mariann Coleman, director of global agency relations and performance at Intel Corporation, discussed Intel’sMarketing Innovation Awards, which acknowledge and celebrate the outstanding work of Intel’s global agency partners.
Intel’s Marketing Innovation Award Program
Mariann Coleman, director of global agency relations and performance at Intel Corporation, discussed Intel’sMarketing Innovation Awards, which acknowledge and celebrate the outstanding work of Intel’s global agency partners.
Key Findings Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Key Findings Report includes results from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Research Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Research Report includes findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Social Media Agency Checklist
This checklist from Trust eMedia provides a list of questions for marketers to consider before selecting a social media agency.
A Hidden Harmony: Documenting the Connection Between Brand and Corporate Reputation
New research from the Council of PR Firms, in partnership with Harris Interactive, argues that companies would achieve better results by adopting a new paradigm that takes product brand efforts and corporate reputation efforts out of their silos and deploys them jointly in pursuit of common objectives such as purchase consideration and recommendation.
PowerPresentation: 2012 ANA/MediaVest Mobile Marketing Survey
This collection of data charts represents findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Debate: Unbundling vs. Centralizing Multicultural Creative and Media
Bill Duggan, group executive vice president, ANA, led a discussion with Monica Gadsby, chief executive officer, the Americas, Starcom MediaVest Group, and Shelley Yamane, president and chief strategic officer, Muse, on unbundling versus centralizing multicultural creative and media.
Global Marketing: Navigating Uncertain Waters
Adapting to a globalized world is one of today’s most daunting marketing challenges. This ANA Insight Brief discusses global agency compensation, international perspectives on wealth, and how to drive efficiencies in the global marketing supply chain. Case studies from Aon, Coca-Cola, and Visa demonstrate how the world’s largest companies are aligning themselves for global success.
Research Report: 2012 Multicultural Marketing and Newer Media Survey
This Research Report includes highlights from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).
Key Findings: 2012 Multicultural Marketing and Newer Media Survey
This Key Findings Report includes topline findings from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).
What a Great Idea! Public Relations and the Marketing of Innovation
This article from the Council of PR Firms looks at the role that public relations can play in launching new products.
Getting Social, Doing Good, and Driving Impact
According to the Council of PR Firms, social media has the power to impact the public good by elevating the visibility of causes, assisting with fund raising, and advancing messaging.
