Agencies by Type/Specialization
In-House Agency Profile: Blue Shield of California
Sue de Leeuw, director, brand marketing and creative services, Blue Shield California, discussed how quality is a core focus of the in-house team, resulting in award winning creative that has impact in the marketplace.
Inside Charles Schwab’s In-House Agency
Don McAdang, managing director, creative services, Charles Schwab, discussed how the company’s in-house agency of 100+ staff members has evolved to manage increased demand for thousands of communications jobs a year.
Inside Charles Schwab’s In-House Agency
Don McAdang, managing director, creative services, Charles Schwab, discussed how the company’s in-house agency of 100+ staff members has evolved to manage increased demand for thousands of communications jobs a year.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
Global Perspective on Managing Marketing Services
Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.
Global Perspective on Managing Marketing Services
Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell
Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.
2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell
Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.
2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell
Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.
Agency Relations: Building a More Effective Relationship with Your Agency
Learn best practices for agency search, evaluation, and management in this ANA Insight Brief. The classic challenges and future concerns of client-agency relationships are discussed in the context of a rapidly changing media landscape, and case studies from ANA members BP and Walgreens are shared.
The Agency Perspective: Working with Clients on Social Media
Jenna Woodul, co-founder and chief community officer, LiveWorld, Inc., discussed the client/social media agency relationship through the eyes of the agency.
The Agency Perspective: Working with Clients on Social Media
Jenna Woodul, co-founder and chief community officer, LiveWorld, Inc., discussed the client/social media agency relationship through the eyes of the agency.
Eight Trends Shaping the Creative Team of the Future
This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.
Prudential: Integrating Your In-House and Outside Agency
Ann Billock, co-founder and managing partner, Ark Advisors, LLC; Alison Lazarro, VP, head of Client Services, Prudential Advertising; and Colin McConnell, VP head of Marketing and Global Marketing Communications, Prudential Advertising, described how Prudential's internal agency partnered with Droga5 to reinvigorate the brand.
Win-Win Results: Working Effectively with Your Public Relations Firms
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.
Win-Win Results: Working Effectively with Your Public Relations Firms
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.
