Agency Contracts
Research Report: Top Benchmarks for Marketers
This research report draws on survey research conducted throughout 2009 and also highlights "hot" topics to marketers such as brand building, newer media, agency evaluations, marketing accountability, agency holding companies, global marketing, agency audits, and hourly rates.
Keys to Developing Agency Scopes of Work That Drive a Strategic Partnership
Eric Jillard, department manager of digital marketing at Mercedes-Benz, and Andy Dutter, vice president of business development for Razorfish, shared their thoughts on best practices for driving efficiency in both the agency selection process and in the contractual/scope of work phase of client-agency engagement.
Keys to Developing Agency Scopes of Work That Drive a Strategic Partnership
Eric Jillard, department manager of digital marketing at Mercedes-Benz, and Andy Dutter, vice president of business development for Razorfish, shared their thoughts on best practices for driving efficiency in both the agency selection process and in the contractual/scope of work phase of client-agency engagement.
Pfizer's Evolution of its Creative Scope of Work
Diane M. Gibbons, Team Leader, Agency Management, Pfizer, Jim Akers, Global Category Lead, Creative Agencies & Director, WW Procurement, Pfizer, and some of their agency partners discussed the evolution of the creative agency scope of work at Pfizer.
Ask the ANA: Advertiser/Agency Contracts
This article explains the importance of a well structured contract and provides guidelines on how advertisers and agencies can collaborate to write one.
Ask the ANA: Client Views of Agency Profit
This article presents the findings of ANA research that reports on the type of compensation arrangements used by marketers to pay their agencies.
How to Approach a Value-Based Agency Compensation Agreement
In this presentation, Tim Williams of Ignition looks at the benefits of a value-based compensation system. He also provides methods and models that can help make the transition to this system, as well as provides example of how others are making the transition.
Advertisers & agencies as partners: Excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners
These materials provide a hands-on guide for evaluating and managing the ideal advertiser-agency relationship based on findings from an exclusive ANA study.
The Cost of Doing Business
These materials provide a guide to understanding direct labor, overhead, and components of cost-plus and labor-based agreements.
Advertising Agency Compliance and Procedural Audits
This guideline provides the steps and answers the questions associated with agency audits.
Agency Compensation: An ANA Guidebook, 3rd edition
In the third edition of industry expert Dave Beals’ guidebook on agency compensation, he tackles some of the biggest issues on marketers’ minds today, including value-based, digital, and global agency compensation.
Trends in Agency Compensation, 15th edition
The 15th edition of the ANA's Trends in Agency Compensation survey offers marketers insights, which cannot be found anywhere else, into agency compensation trends, including information on methods of compensation, the use of performance incentives, and the management of agency compensation.
Guidelines for Advertiser/Agency Contracts
An indisputable contract is the foundation for building stronger advertiser/agency relationships. This guide concisely outlines the key aspects of a strong contract.
