Agency Evaluation
Research Report: 2013 ANA Q1 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
PowerPresentation: 2013 Trends in Agency Compensation Survey, 16th Edition
This collection of data charts represents findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objective of this survey was to gain critical insights into agency compensation trends and practices and to be a resource for marketers as to the most current compensation trend information.
SCAN International/Joanne Davis Consulting: Quality of Clients Survey Findings 2012/13
In this report SCAN International and Joanne Davis Consulting provide findings from their 2012/13 survey of 293 agency leaders on the quality of their clients.
PowerPresentation: 2013 ANA Q1 Member Benchmarking Survey
This collection of data charts represents findings from the 2013 ANA Q1 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing financial management and procurement, agency relations (governance), and media (in-house media buying and planning and radio).
The Journey to Integrated Agency Lifecycle Management Through Agency Evaluation and Scope-of-Work
Richard Benyon, CEO of Decideware, Yoandra Mordan, finance manager at Johnson & Johnson Global Marketing Group, and Stuart Sueltman, associate director, agencies procurement at Johnson & Johnson Group of Consumer Companies, discussed how evaluation and scope of work processes can be used to leverage better agency relationships.
The Journey to Integrated Agency Lifecycle Management Through Agency Evaluation and Scope-of-Work
In this webinar, Richard Benyon, CEO of Decideware, and Steven Wales, business development director at Decideware, along with a client partner, presented a model for a comprehensive, structured agency evaluation case study.
The Journey to Integrated Agency Lifecycle Management Through Agency Evaluation and Scope-of-Work
In this webinar, Richard Benyon, CEO of Decideware, and Steven Wales, business development director at Decideware, along with a client partner, presented a model for a comprehensive, structured agency evaluation case study.
The 2013 RSW/AgencySearch Agency-Marketer Business Report
In this report RSW/AgencySearch shares survey results from marketer and agency respondents on issues related to agency selection criteria, the importance of agency specialization, and the impact of digital agencies.
Vendor or Partner
It takes more than a great campaign to foster a true client-agency partnership. Three leading marketers shared their definitions of a true agency partner and explained how to optimize an agency relationship.
Agency Performance Management at Dell
Caroline Briggs, marketing director, global agency management at Dell, Inc., and Jennifer Statham, executive director, global agency management at Dell, Inc., shared a case study on how Dell approached an agency evaluation process from start to finish, including the lessons learned along the way, challenges and successes, and actionable key takeaways.
Insights from Advertisers Who Have Embraced Audits
Jim Garrity, president, Media Audit Council, shared results from a recent Media Audit Council survey and engaged in a discussion moderated by the ANA with Sebastien Slek, procurement group executive director, marketing and indirect, Warner Brothers, and Jaclyn Watling, strategic sourcing senior analyst, Gap Inc., about successfully conducting media audits.
Insights from Advertisers Who Have Embraced Audits
Jim Garrity, president, Media Audit Council, shared results from a recent Media Audit Council survey and engaged in a discussion moderated by the ANA with Sebastien Slek, procurement group executive director, marketing and indirect, Warner Brothers, and Jaclyn Watling, strategic sourcing senior analyst, Gap Inc., about successfully conducting media audits.
Advertisers Are Increasingly Frustrated with Ad Agencies
A recent survey conducted by Avidan Strategies indicates that client satisfaction with ad agencies is rapidly declining, demonstrated by the fact that 51% of respondents have reduced their agency roster over the past three years.
Agency Performance Management at Dell
Caroline Briggs, marketing director, global agency management at Dell, Inc., and Jennifer Statham, executive director, global agency management at Dell, Inc., shared a case study on how Dell approached an agency evaluation process from start to finish, including the lessons learned along the way, challenges and successes, and actionable key takeaways.
Structuring Effective Agency Performance Evaluations
David Beals, president/CEO, R3:JLB, and Mary Conrad, managing director, R3:JLB, share insights into how to conduct better agency performance evaluations in this ANA Insight Brief. Tips for structuring an agency evaluation, as well as recommendations for conducting self and two-way evaluations are also discussed.
Scope of Work Development
Steven Wales, director, Decideware, discussed how developing a scope of work program can allow procurement and finance to generate benchmarks, efficiencies, and hard dollar savings.
Scope of Work Development
Steven Wales, director, Decideware, discussed how developing a scope of work program can allow procurement and finance to generate benchmarks, efficiencies, and hard dollar savings.
Best Practice Approach to Account Review Briefings
Four members of the 4A’s New Business Committee, Tom Finneran, executive vice president, 4A’s, Matthew Anderson, managing director, new business, Kaplan Thaler Group, Laurie Coots, chief marketing officer, TBWA Worldwide, and Chris Shumaker, executive vice president and chief marketing officer, Publicis, discussed the recently released “Guidelines for Agency Search” white paper from the ANA and 4A’s, and shared an initial draft of a client briefing guidance tool.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
