Agency Evaluation
Research Report: Q1 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from three advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from three advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
10 Agency Relationship Issues
Rob Davis, executive vice president, managing director, Starcom USA, and Jack Rooney, president, Ogilvy & Mather Chicago, debated hot agency relationship issues including performance based compensation, what makes a good client, and agency evaluation best practices.
The Walgreens Approach to Agency Evaluations
Christine Kubisztal, director, media services, Walgreen Company, discussed how the implementation of agency scorecards and media performance monitoring has contributed to the success of Walgreen’s marketing.
The Walgreens Approach to Agency Evaluations
Christine Kubisztal, director, media services, Walgreen Company, discussed how the implementation of agency scorecards and media performance monitoring has contributed to the success of Walgreen’s marketing.
Agency Relations: Building a More Effective Relationship with Your Agency
Learn best practices for agency search, evaluation, and management in this ANA Insight Brief. The classic challenges and future concerns of client-agency relationships are discussed in the context of a rapidly changing media landscape, and case studies from ANA members BP and Walgreens are shared.
Avidan Strategies: Client/Agency Relationships Survey
Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.
Avidan Strategies: Client/Agency Relationships Survey
Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.
Even Dummies Can Do Agency Evaluation
Ken Lloyd, author, "Performance Appraisals & Phrases for Dummies," and Richard Benyon, chief executive officer, Decideware, discussed how to conduct a successful agency evaluation.
Even Dummies Can Do Agency Evaluation
Ken Lloyd, author, "Performance Appraisals & Phrases for Dummies," and Richard Benyon, chief executive officer, Decideware, discussed how to conduct a successful agency evaluation.
Panel of Digital Agency Experts
Bill Duggan, group executive vice president, ANA, moderated a discussion of digital agency experts that included Keith Johnston, head of digital, Butler, Shine, Stern & Partners; Adam Kleinberg, chief executive officer, Traction; and Jason Tarantino, group planning director, San Francisco, R/GA.
Agency Evaluation Process at Nestlé
Agency performance evaluations are a critical tool to help both marketers and agencies assess their relationships, identify potential problems, and improve performance. Carleen Ramirez, corporate communications at Nestlé USA and Sopan Shah, group procurement manager at Nestlé USA shared best practices and insights on their company’s agency evaluation process.
Can You Handle the Truth?
This 2009 Decideware white paper explores the entire 360-degree feedback process as part of a robust evaluation program and outlines key steps for implementing such a program in order to improve client-side marketing effectiveness.
Agency Performance Measurement and Evaluation
Bruno Gralpois, head of global marketing operations, Visa Inc., discussed how performance evaluations can be used to drive real, sustainable performance from your agencies.
Agency Performance Measurement and Evaluation
Bruno Gralpois, head of global marketing operations, Visa Inc., discussed how performance evaluations can be used to drive real, sustainable performance from your agencies.
Agency Performance Measurement and Evaluation
Bruno Gralpois, head of global marketing operations, Visa Inc., discussed how performance evaluations can be used to drive real, sustainable performance from your agencies.
Managing Advertising Excellence with Procurement
Alan Krinsky, president, Alan Krinsky Associates, and Steve Marcus, president and founder, MobiSave, discussed how to bridge the gap between procurement and agencies.
Sample Credentials Presentation Scorecard
As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample credentials presentation scorecard that marketers can use to evaluate meetings with potential new agencies.
Sample Finalist Agency Challenge
As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample finalist agency challenge that marketers can use when they are deciding between their top agency choices.
