Agency Evaluation
Sample Finalist Agency Challenge
As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample finalist agency challenge that marketers can use when they are deciding between their top agency choices.
Sample RFI Questionnaire
As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample RFI (Request For Information) questionnaire that marketers can use when soliciting information about potential new agencies.
Selecting a New Agency
The final Insight Brief in a series written by Brian Goodall, General Manager, R3:JLB, Selecting a New Agency looks at how marketers can narrow down their top candidates and find the agency that is right for them, including how to evaluate agency presentations and create agency challenges. A supplemental toolkit contains additional data, as well as forms that marketers can use and personalize for their own agency searches immediately.
Beyond Cost and Rates
Decideware's practical guide presents three elements to consider when determining the value of an agency relationship.
Driving Performance
Key insights help marketers maximize an agency evaluation program to improve agency performance, maximize client efficiencies, and optimize cost savings, the program centers on a client’s evaluation of an agency’s performance across a range of areas. A case study shows how one pharmaceutical company refreshed its existing agency evaluation program to ensure that agencies focused on activities that increased brand value in a cost-effective way.
Making Agency Evaluations More Meaningful and Actionable
Eve Reiter, vice president, marketing & advertising category management and agency relations, American Express Company, discussed how marketers can improve their agency evaluation process.
Making Agency Evaluations More Meaningful and Actionable
Eve Reiter, vice president, marketing & advertising category management and agency relations, American Express Company, discussed how marketers can improve their agency evaluation process.
Embracing Cost Controls and Thriving
Jeff Gabel, chief creative officer and managing partner, Partners + Napier, discussed Kodak's Supplier Quality Process certification program and his agency's participation in it.
Audit Your Agencies and Have Them Thank You for It!
Industry experts provided details on the benefits of a collaborative and integrated auditing approach with a drill down into the nuts and bolts of conducting such a review highlighted by a case study from Allergan, Inc.
Audit Your Agencies and Have Them Thank You for It!
Industry experts provided details on the benefits of a collaborative and integrated auditing approach with a drill down into the nuts and bolts of conducting such a review highlighted by a case study from Allergan, Inc.
Audit Your Agencies and Have Them Thank You for It!
Industry experts provided details on the benefits of a collaborative and integrated auditing approach.
Building an Agency Performance Management Program
Industry experts from Decideware shared best practices (such as utilizing 360° evaluations, incentive compensation, and relationship scorecards) for building an agency performance management program in this ANA Insight Brief.
The State of Media Audits & the Launch of the Media Audit Council
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
The State of Media Audits & the Launch of the Media Audit Council—Davis Presentation
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
The State of Media Audits & the Launch of the Media Audit Council—Garrity Presentation
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
Amex: Maximizing the Agency/Client Partnership
Eve Reiter, VP, global agency relations, American Express, discussed the keys to a successful client/agency partnership.
Marketing Audit 2.0 — The Integrated, Collaborative Marketing Audit
ANA member, Bob Siegal, Director, Management Advisory Services, Prager and Fenton LLP, shares a new approach to agency auditing that encourages increased collaboration and integration in this ANA Insight Brief. Case studies featuring a national retailer and a videogame publisher are also shared.
Turn Agency Evaluation Into Agency Performance Management
Watch Eli Lilly's Amy Beard and Decideware's Richard Benyon discuss the Eli Lilly Agency Evaluation program and how it has moved to a true annual performance management process.
Agency Relationships Management: ANA Review
In this ANA member case study, Amy Beard, marketing and sales procurement consultant, Eli Lilly, and Richard Benyon, CEO, Decideware, presented a model for a comprehensive, structured agency evaluation program developed using ANA best practice concepts.
How Do You Stop the Agency Shuffle?
Bink Garrison, president of Bink, Inc., and George Galinksy, vice president of advertising, public relations, and internet marketing at Mohegan Sun, described how Win/Win meetings can improve the client/agency relationship and lead to fewer expensive agency searches.
