Agency Holding Companies

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Agencies: +3.1% Organic Growth Year for 2013 Sets Stage for Better 2014

Pivotal's review of 4Q13 and FY2013 trends among the largest diversified agency holding companies highlight a group of companies that grew at only a slightly slower pace than did global media owners, accelerating in relative terms while global media owners saw a slowdown during 2013.

Procurement at Interpublic

Eliseo Rojas, chief procurement officer of the Interpublic Group of Companies, shared how a holding company’s strategic sourcing, procurement, and supplier functions help create better partnerships with agencies and clients.

Procurement at Interpublic

In this presentation, Eliseo Rojas, chief procurement officer of the Interpublic Group of Companies, shared how a holding company’s strategic sourcing, procurement, and supplier functions help create better partnerships with agencies and clients.

How Internal Procurement Can Best Optimize the Agency/Client Relationship

Nick Thakkar, director of strategic sourcing at MDC Partners, shared how agencies, internal procurement, and clients can work together to maximize the marketing investment and foster innovation.

The Agency Transformation

Value demanded by clients will only increase as the industry adjusts to mergers by giant agencies. Bob Liodice, president and CEO at ANA, says this transformation must proceed with increasing speed and effectiveness for brands.

Publicis and Omnicom: What Marketers Need to Know

In this webinar video, Brian Wieser, senior analyst at Pivotal Research, explored how the union of Publicis and Omnicom Group is sure to alter the advertising landscape for client-side marketers when it comes to economics, brand strategy, and agency relations.

Publicis and Omnicom: What Marketers Need to Know

Brian Wieser, senior analyst at Pivotal Research, explored how the union of Publicis and Omnicom Group is sure to alter the advertising landscape for client-side marketers when it comes to economics, brand strategy, and agency relations.

Publicis and Omnicom: What Marketers Need to Know

In this presentation, Brian Wieser, senior analyst at Pivotal Research, explored how the union of Publicis and Omnicom Group is sure to alter the advertising landscape for client-side marketers when it comes to economics, brand strategy, and agency relations.

Publicis-Omnicom Merger Provides Much Needed Opportunity to "Step Up"

The merger of Publicis and Omnicom, the second and third largest agency holding companies in the world, represents an opportunity for the newly formed agency to focus on creating real value for its clients.

Madison & Wall: Agencies: You Gotta Keep ’Em Separated

Agency holding companies that offer unbundled services to their clients will be better prepared for the future, as more and more marketers continue to purchase services from their agencies on an a la carte basis.

Optimizing Agency Teams

The last decade has seen an increase in the number and complexity of media channels, and many marketers now find that they are working with a larger group of agencies. It is vital that all agency types collaborate in order to get the best strategic thinking across all channels.

Miles Nadal: Perspective from an Agency Holding Company Leader

Miles Nadal, chairman and CEO of MDC Partners, sat down with Bob Liodice, president and CEO of ANA, to discuss changes to the industry and how MDC is driving optimum collaboration between its agencies and client procurement.

Agency Economic Forecast

Brian Wieser, senior research analyst at Pivotal Research Group, shared Pivotal’s perspective on trends influencing agencies, along with an update on four of the leading agency holding companies.

Agency Economic Forecast

Brian Wieser, senior research analyst at Pivotal Research Group, shared Pivotal’s perspective on trends influencing agencies, along with an update on four of the leading agency holding companies.

Marketers Panel: Media Agencies

Katherine Freeley, senior sourcing manager, media at Colgate-Palmolive, and Ben Jankowski, group head, global media at MasterCard Worldwide, shared their best practices and views on top media agency issues.

Advertising: The Newer Normal

Pivotal Research Group offers 2013 price targets for Google, Yahoo!, CBS, Viacom, and a number of the agency holding companies in this report.

Understanding the Difference Between Agency-Owned and Independent Corporate Trade Companies

Kevin Farkas, EVP, sales and business development, Active International, and Robert Pankuck, SVP, managing director, Active International, outlined the differences between the two models and what to consider when selecting a corporate trade partner.

Understanding the Difference Between Agency-Owned and Independent Corporate Trade Companies

Kevin Farkas, EVP, sales and business development, Active International, and Robert Pankuck, SVP, managing director, Active International, outlined the differences between the two models and what to consider when selecting a corporate trade partner.

Madison & Wall: A Brand's Reach Should Exceed Its Grasp

This edition of Pivotal Research Group's Madison & Wall newsletter discusses mobile display advertising and managing client conflicts within agency holding companies.

Wall Street's View of Madison Avenue: What's Ahead in 2013

Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.

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