Agency Holding Companies
Miles Nadal: Perspective from an Agency Holding Company Leader
Miles Nadal, chairman and CEO of MDC Partners, sat down with Bob Liodice, president and CEO of ANA, to discuss changes to the industry and how MDC is driving optimum collaboration between its agencies and client procurement.
Agency Economic Forecast
Brian Wieser, senior research analyst at Pivotal Research Group, shared Pivotal’s perspective on trends influencing agencies, along with an update on four of the leading agency holding companies.
Agency Economic Forecast
Brian Wieser, senior research analyst at Pivotal Research Group, shared Pivotal’s perspective on trends influencing agencies, along with an update on four of the leading agency holding companies.
Advertising: The Newer Normal
Pivotal Research Group offers 2013 price targets for Google, Yahoo!, CBS, Viacom, and a number of the agency holding companies in this report.
Understanding the Difference Between Agency-Owned and Independent Corporate Trade Companies
Kevin Farkas, EVP, sales and business development, Active International, and Robert Pankuck, SVP, managing director, Active International, outlined the differences between the two models and what to consider when selecting a corporate trade partner.
Understanding the Difference Between Agency-Owned and Independent Corporate Trade Companies
Kevin Farkas, EVP, sales and business development, Active International, and Robert Pankuck, SVP, managing director, Active International, outlined the differences between the two models and what to consider when selecting a corporate trade partner.
Madison & Wall: A Brand's Reach Should Exceed Its Grasp
This edition of Pivotal Research Group's Madison & Wall newsletter discusses mobile display advertising and managing client conflicts within agency holding companies.
Wall Street's View of Madison Avenue: What's Ahead in 2013
Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.
Wall Street's View of Madison Avenue: What's Ahead in 2013
Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.
Wall Street's View of Madison Avenue: What's Ahead in 2013
Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.
Agency Compensation: What's New and What's Next?
This ANA Insight Brief discusses the latest agency compensation trends, including ANA survey research about compensation on the global level. Read about the economic state of agencies today and simple steps for implementing value-based agency compensation. A case study from Jockey International demonstrates how accountable compensation can elevate the client-agency relationship.
Global Perspective on Managing Marketing Services
Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.
Global Perspective on Managing Marketing Services
Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell
Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.
2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell
Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.
Agency Trading Desks
Panelists and members discussed what agency trading desks do and whether they are a conflict of interest due to the fact that they act as an agency and vendor at the same time.
Wall Street’s View of Madison Avenue: What’s Ahead in 2012
Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.
Wall Street’s View of Madison Avenue: What’s Ahead in 2012
Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.
Integrated Marketing — Barriers and Opportunities
Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.
