Agency Holding Companies

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Wall Street's View of Madison Avenue: What's Ahead in 2013

Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.

Wall Street's View of Madison Avenue: What's Ahead in 2013

Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.

Agency Compensation: What's New and What's Next?

This ANA Insight Brief discusses the latest agency compensation trends, including ANA survey research about compensation on the global level. Read about the economic state of agencies today and simple steps for implementing value-based agency compensation. A case study from Jockey International demonstrates how accountable compensation can elevate the client-agency relationship.

Global Perspective on Managing Marketing Services

Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.

Global Perspective on Managing Marketing Services

Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.

Agency Economic Forecast

Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.

2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell

Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.

2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell

Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.

Agency Trading Desks

Panelists and members discussed what agency trading desks do and whether they are a conflict of interest due to the fact that they act as an agency and vendor at the same time.

Wall Street’s View of Madison Avenue: What’s Ahead in 2012

Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.

Wall Street’s View of Madison Avenue: What’s Ahead in 2012

Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.

Integrated Marketing — Barriers and Opportunities

Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.

Integrated Marketing — Barriers and Opportunities

Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.

Agency Trading Desks Demystified

A new ANA white paper brings to light the essentials of an emerging audience purchasing model. While trading desks have been around for about four years, little has been done to educate the marketing community about their potential benefits.

Johnson & Johnson's Agency Holding Company Model

Tara Ennis, marketing procurement director, Johnson & Johnson, and Mark O'Brien, president, North America, DDB Worldwide, discussed Johnson & Johnson’s unique holding company model with Omnicom called Constellation.

Agency Trading Desks

Find out what agency trading desks are, what they do, potential benefits, questions to ask, and more.

Wall Street's View: U.S. Advertising Agencies

Michael Nathanson, managing director, equity research, Americas, Nomura Securities International, Inc., discussed the 2011 revenue outlook for agencies.

Wall Street's View: U.S. Advertising Agencies

Michael Nathanson, managing director, equity research, Americas, Nomura Securities International, Inc., discussed the 2011 revenue outlook for agencies.

1-on-1 with John Wren

In this candid, one-on-one conversation, John Wren, president and CEO, Omnicom, and Bob Liodice, president and CEO, ANA, discussed topics including the future of the agency holding company, the impact of digital marketing, new methods of agency compensation, and more.

How to Secure the Right Agency Model for Your Company

Bruno Gralpois, head of Relationship Marketing & CRM, Clearwire Corporation, and chair, ANA Agency Relations Committee, West Coast Chapter, drew upon highlights from his book, Agency Mania, to provide methods and best practices for finding the right agency model for organizations.

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