Digital B-to-B
Good Products Don't Sell Themselves: How B-to-B Marketers Can Increase Digital ROI
German Sacristan, return on marketing investment developer, manager, America's region, Eastman Kodak Company, discussed how to craft a successful multimedia campaign through personalization and offered 12 ingredients for effective b-to-b marketing.
Xerox: Building Brand Awareness in the Healthcare Industry
Laura Ramos, VP, enterprise industry marketing, Xerox Corporation, discussed the launch of Xerox’s “Freedom to Care” campaign, which used several channels to raise awareness and connect with prospects in the healthcare field.
Xerox: Building Brand Awareness in the Healthcare Industry
Laura Ramos, VP, enterprise industry marketing, Xerox Corporation, discussed the launch of Xerox’s “Freedom to Care” campaign, which used several channels to raise awareness and connect with prospects in the healthcare field.
Mobile Marketing: The New First Screen
With 95% mobile penetration in the U.S., it’s time for marketers to start thinking of mobile as the first screen. This ANA Insight Brief profiles eight types of mobile users and discusses the latest trends in mobile technology, marketing, and ad spend. ANA Survey Research and case studies from Coca-Cola, IBM, Macy’s, and UPS are also shared.
Optimizing Landing Pages for Lead Generation and Conversion
This guidebook from HubSpot can help marketers take their landing pages to the next level, resulting in improved lead generation.
How to Use Pinterest for Business
This guide from HubSpot breaks down Pinterest for beginners and also shares examples of what GE, Peapod, and Chobani are doing on the new social network.
Mobile Opportunities for B-to-B Brands
Jeff Stokvis, director, digital strategy, Mobile@Ogilvy, and Edie Kirkman, mobile product manager, UPS, discussed how mobile can drive engagement, empower the sales force, and support product and service offerings for b-to-b companies.
Mobile Opportunities for B-to-B Brands
Jeff Stokvis, director, digital strategy, Mobile@Ogilvy, and Edie Kirkman, mobile product manager, UPS, discussed how mobile can drive engagement, empower the sales force, and support product and service offerings for b-to-b companies.
Good Products Don’t Sell Themselves: How B-to-B Marketers Can Increase Digital ROI
German Sacristan, return on marketing investment developer, manager, America's region, Eastman Kodak Company, discussed how to craft a successful multimedia campaign through personalization and offered 12 ingredients for effective b-to-b marketing.
Google: B2B Trends in Mobile and Online Video
Google and Forbes Insights partnered on this late 2010 research report which identifies key trends in the business-to-business space for mobile and online video.
Kodak Adopts New Activation Strategy Around PGA Tour
According to IEG, Kodak will be placing more of a B-to-B emphasis on its PGA Tour sponsorship over the next four years than the brand has in years past.
Research Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Research Report includes findings from an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
Key Findings Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Key Findings Report includes highlights of an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit, discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Connect, Influence, and Amplify: Social Media for B2B Marketers
AVG Technologies (formerly Grisoft) is a Czech company that specializes in computer security software. Jill Hunley, vice president of global social media and online engagement at AVG Technologies discussed how marketers can utilize social media to connect with and influence customers.
Connect, Influence, and Amplify: Social Media for B2B Marketers
AVG Technologies (formerly Grisoft) is a Czech company that specializes in computer security software. Jill Hunley, vice president of global social media and online engagement at AVG Technologies discussed how marketers can utilize social media to connect with and influence customers.
Intel: Leadership in Integrated Marketing
Richard Peeler, director of marketing strategy at Intel, spoke to key ways to have a successful marketing program. He presented a case study detailing Intel's campaign efforts for Intel's 2nd Gen Core Processors.
Intel: Leadership in Integrated Marketing
Richard Peeler, director of marketing strategy at Intel, spoke to key ways to have a successful marketing program. He presented a case study detailing Intel's campaign efforts for Intel's 2nd Gen Core Processors.
